ENHANCING THE SALES OF CONSUMER GOODS USING MARKET SEGMENTATION (A CASE STUDY OF PZ, CALABAR)

  • : Format
  • : Pages
  • :
  • : Chapters
  •  
  • Click to DOWNLOAD Materials

ENHANCING THE SALES OF CONSUMER GOODS USING MARKET SEGMENTATION (A CASE STUDY OF PZ, CALABAR)

TABLE OF CONTENT
Title page- -       -       -       -       -       -       -       -       -       i
Declaration -       -       -       -       -       -       -       -       -       ii
Approval pages  -       -       -       -       -       -       -       -       iii
Dedication -       -       -       -       -       -       -       -       -       iv
Acknowledgement-     -       -       -       -       -       -       -       v
Abstraction-       -       -       -       -       -       -       -       -       vi
Table of content -       -       -       -       -       -       -       -       vii
CHAPTER ONE
1.0    Introduction       -       -       -       -       -       -       -       1

    1. Background of the study     -       -       -       -       -       3
    2. Statement of the problem    -       -       -       -       -       6
    3. Purpose of the study   -       -       -       -       -       -       7
    4. Significance of the study     -       -       -       -       -       8
    5. Statement of hypothesis      -       -       -       -       -       9
    6. Delimitation and Scope of the study      –      -       -       10
    7. Definition of the terms -       -       -       -       -       -         12

CHAPTER TWO
Literature Review

    1. Introduction-      -       -       -       -       -       -       -           15
    2. Marketing segmentation-     -       -       -       -       -       15
    3. Historical perspective/background of Peterson Zochonia  17
    4. Importance of marketing segmentation -       -       -       20
    5. Condition for effective segmentation     -       -       -       22
    6. Basis for marketing segmentation -       -       -       -       23
    7. Target market    -       -       -       -       -       -       -       33
    8. Differentiated marketing      -       -       -       -       -       35
    9. Validity and viability of market segmentation  -       -       37
    10. Segmentation and target     -       -       -       -       -       41
    11. Segmentation and profitability      -       -       -       -       43
    12. Market segment and company asset     -       -       -       45
    13. Benefit of segmentation       -       -       -       -       -       45

Â
CHAPTER THREE

    1. Introduction       -       -       -       -       -       -       -       49
    2. Area of study     -       -       -       -       -       -       -       49
    3. Research design -       -       -       -       -       -       -       50
    4. Population of study-    -       -       -       -       -       -       50
    5. Sample size and sampling techniques-  -       -       -       50
    6. Instruments for data collection     -       -       -       -       51
    7. Administration of the instrument   -       -       -       -       52
    8. Method of data analysis and presentation -    -       -       53

CHAPTER FOUR
Data Presentation and Analysis
4.0    Introduction       -       -       -       -       -       -       -       54   Â

    1. Characteristic and classification    -       -       -       -       54
    2. Presentation and analysis of management questionnaire 57
    3. Presentation and analysis of customer and distribution questionnaire       -       -        -       -       -       -       -       66
    4. Proof of hypothesis     -       -       -       -       -       -       72

CHAPTER FIVE
Summary, Conclusions and Recommendations
5.1    Introduction       -       -       -       -       -       -       -       76

    1. Summary   -       -       -       -       -       -       -       -       76
    2. Conclusion -       -       -       -       -       -       -       -       78
    3. Recommendations      -       -       -       -       -       -       82

Bibliography       -       -       -       -       -       -       -       -       86
Appendix   -       -       -       -       -       -       -       -       58

Leave a Reply