SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS

SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS

TABLE OF CONTENTS
Title Page -        -        -        -        -        -        -        -        -        i
Declaration        -        -        -        -        -        -        -        -        ii
Approval page   -        -        -        -        -        -        -        -        iii
Dedication          -        -        -        -        -        -        -        -        -        iv
Acknowledgement      -        -        -        -        -        -        -        v
Abstract    -        -        -        -        -        -        -        -        -        vii
Table of Contents       -        -        -        -        -        -        -        viii
CHAPTER ONE
1.0    Introduction       -        -        -        -        -        -        -        1
1.1    Historical Background        -        -        -        -        -        4
1.2    Statement of Problem         -        -        -        -        -        -        7
1.3    Purpose of the Study -        -        -        -        -        -        8
1.4    Scope of the Study      -        -        -        -        -        -        9
1.5    Limitation of the Study       -        -        -        -        -        10
1.6    Definition of Terms    -        -        -        -        -        -        11

CHAPTER TWO
2.0    Introduction       -        -        -        -        -        -        -        14
2.1    Abraham Maslow Physiological Needs         -        -        -        14
2.2    Consumer Behaviour -        -        -        -        -        -        16
2.3    Sociological Perspectives of Consumer Behaviour         -        18
2.4    Psychological Perspectives of Consumer Behaviour      23
2.5    Cultural Factor Affecting Consumer Behaviour   -        29
2.6    Relationship between Marketers and Consumers         -        33
CHAPTER THREE
3.1    Summary  -        -        -        -        -        -        -        -        36
3.2    Conclusion         -        -        -        -        -        -        -        -        39
3.3    Recommendation       -        -        -        -        -        -        40
Bibliography      -        -        -        -        -        -        -        41

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