SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS

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SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN THE MARKETING OF SOME SELECTED CONSUMER’S GOODS

TABLE OF CONTENTS
Title Page -        -        -        -        -        -        -        -        -        i
Declaration        -        -        -        -        -        -        -        -        ii
Approval page   -        -        -        -        -        -        -        -        iii
Dedication          -        -        -        -        -        -        -        -        -        iv
Acknowledgement      -        -        -        -        -        -        -        v
Abstract    -        -        -        -        -        -        -        -        -        vii
Table of Contents       -        -        -        -        -        -        -        viii
CHAPTER ONE
1.0    Introduction       -        -        -        -        -        -        -        1
1.1    Historical Background        -        -        -        -        -        4
1.2    Statement of Problem         -        -        -        -        -        -        7
1.3    Purpose of the Study -        -        -        -        -        -        8
1.4    Scope of the Study      -        -        -        -        -        -        9
1.5    Limitation of the Study       -        -        -        -        -        10
1.6    Definition of Terms    -        -        -        -        -        -        11

CHAPTER TWO
2.0    Introduction       -        -        -        -        -        -        -        14
2.1    Abraham Maslow Physiological Needs         -        -        -        14
2.2    Consumer Behaviour -        -        -        -        -        -        16
2.3    Sociological Perspectives of Consumer Behaviour         -        18
2.4    Psychological Perspectives of Consumer Behaviour      23
2.5    Cultural Factor Affecting Consumer Behaviour   -        29
2.6    Relationship between Marketers and Consumers         -        33
CHAPTER THREE
3.1    Summary  -        -        -        -        -        -        -        -        36
3.2    Conclusion         -        -        -        -        -        -        -        -        39
3.3    Recommendation       -        -        -        -        -        -        40
Bibliography      -        -        -        -        -        -        -        41

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