INFLUENCE OF AKBC TV PUBLIC ENLIGHTENMENT PROGRAMMES ON RESIDENTS OF UYO METROPOLIS
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1.1 Background of the study
Technological evolution in communication system has resulted in instantaneous dissemination of symbolic contents to heterogeneous and widely dispersed audience. One of such technological evolutions in communication system is the existence of “Television Broadcasting Medium”. Television was incorporated into the world of art by artists such as Nam June Paik and members of the Fluxus groups since the early 1970s. It is indeed possible to form a hermeneutic description of the TV as having an important value that speaks to our post modern world.
This programme, promises a discussion of television aesthetic status, if focuses on a very technical description of light and colour mechanics. Paik eagerly used the TV set as a sculpture; he also tried to suggest that TV is embedded in our identity by simply describing how it looks in one sleek black frame over another. We also enjoy a sharp picture and high quality sound and receive broadcasts but these qualities we delight in have nothing to do with the functionality of the TV. To define aesthetics beauty as that which pleases, we can say that the TV set does indeed enter into the realm of the aesthetics in as much as it produces sensation of pleasure.
What the TV is capable of doing seems to exceed the simple mechanics of the capacitors, resistors and also transistors inside the set. The TV is similar to a painting seems to accomplish the impossible, namely the presentation of movement and play of light, it is at the very threshold where we turn on the TV in moments of tension where we are consumed with the anticipation of televisions ability to satisfy this anticipation, that is where we engage in the experience.
Finally, the television broadcasting and the TV sets as a medium of light and movement is also similar to other artistic media, such as painting, photography and sculpture. Therefore aesthetic experience of TV is available to all who sit in front of the television set.
1.2 The History of Akwa Ibom Broadcasting Corporation (AKBC)
Akwa Ibom State broadcasting Corporation (AKBC) came into existence on the 4th of April, 1988 after the creation of Akwa Ibom State on the 23rd of September, 1987 for the purpose of education, informing and entertaining the indigenes of the state through television broadcasting medium. It was later commissioned on the 23rd of April, 1991 by the then military head of state and commander in chief of the armed forces of Nigeria. General Ibrahim Badamasi Babangida. At present, the administrative head quarters of the corporation is located at 3 Udo Udoma Avenue Uyo.
While the transmitting station is at Ntak Inyang. It transmits on channel 45 ultra high frequency (UHF) and has an effective isotopic radiated power (ELRPO) of about half a million watts (5000kw). Today AKBC transmits 24 hours daily. The signals of both services are widely received loud and clear. The television/radio offers high quality programmes through the following channels. News, music, soap operas discussions among others that cater for the needs and interest of their wide and varied audiences. The public enlightenment programmes include offering Nationwide one o’clock news, foreign programmes, Ultimate 7, face the facts scars your minds, youth corner, health world. National programmes are the life watch, development busters and international acclaim culminating in the winning of prizes during the 2004, 2006, 2008 AFRICAT programmes competition
1.3 Statement of the Problem
Television has been acclaimed as one of the dependable means of communication and the role of television is to inform, educate and entertain. Among other functions of television are so socialization, integration, debate and discussion.
However, some stations fulfill these objectives or aims more than other stations. The extent, to which television programmers are watched, is partly a function of the disposition of the audience members. Towards such a station, the Uyo metropolis populace constitutes a considerable segment of television audience in Nigeria. The need for the audience analysis of their nature, therefore, cannot be over-emphasized. There is the type of tendency for viewers to select the type of station or programmes they watch.
Most audience research findings suggest that economics factors and demographic factors influence television views original disposition and some other factors have seen identified as reasons for different viewing habits of television audience.
This study will be concerned with determining television programmes that have the widest viewership among the popular the factor the survey.
1.4 Objectives of the study
1. To find out whether AKBC have influence on the public
2. To assess the extent to which these programmes are covered by AKBC TV.
3. To find out whether the society appreciate the public enlightenment programmes of AKBC television station.
4. To ascertain viewership attitudes toward AKBC public enlightenment programmes
1.5 Research Questions
This study attempts to provide answers to the following research questions:
1. Does AKBC public enlightenment programmes influence the society?
2. What impact do these public enlightenment programmes create in the society?
3. Does the public appreciate the programmes of AKBC television?
4. How can public enlightenment programme be presented in order to encourage the society?
1.6 Significance of the study
It is a widely held view that mass media communication especially television plays a significant role in public enlightenment, “people’s participation is becoming the central issue of our time says UNDP in its human development report 1993 to which we add, “and participation requires communication”.
In disseminating public enlightenment programmes, full potential can only be realized if knowledge and technology are shared effectively therefore mass media communication is central to this task in many ways. For example, it enables planners when identifying and formulating programmes to consult with people in order to take into account, their needs activities and traditional knowledge, gender equality is also another factor the television communication promotes. It also helps women groups to increase self determination broaden the dialogue between the sexes regarding rights, privileges and responsibilities. In a population of 100 million people in a developing country more than one third of the adults are illiterate thus these programmes such as drama, dance young minds rural press etc help in disseminating information and the stimulation of community action.
Also meaningful television programmes such as health talk, turning point, youth corner etc help people to identify their problems and how to solve them. Based on the above, this study on the aesthetics of television programmes focuses on long and sensitive process of changing behaviours, lifestyle and enlightenment to the society.
1.7 Limitations of the study
This research would have sought the view of a cross-section of the viewing audience of the AKBC television at the grass root, if it were possible, that is to say all the local government areas across the state. This could have presented a clearer picture of the ratio and contribution of the programmes of the station as they are related to the public appraisal of enlightenment programmes and its impact on the society. But this was not possible because of limited time and financial constraint that prevented the researcher from a more extensive study. These draw back does not in any way affect the findings of the study. Thus, the findings and also discussions are extensively limited to Uyo capital area in Akwa Ibom State.
1.8 Scope/Delimitation of the Study
The study’s scope is Uyo metropolis on survey of the influence of AKBC public enlightenment programmes on resident of Uyo metropolis
1.9 Definition of Terms
The study involved the influence of public enlightenment programmes, the researcher added more terms to the existing ones in order to relate them to the study. These were society, channel and broadcast. based on that, the terms defined were:
Influence: The term influence according to oxford dictionary is the capacity to have an effect on the character, development or behaviour of someone or something or the effect of itself.
Society: The aggregate of people living together in a more or less ordered community.
Enlightenment: To give more knowledge to something.
Public: Is a group of public having common interest or characteristics?
Programmes: Lists of items to be broadcasted.
Channel: The use of different types of programmes in sending broadcast information to the listening audience.
Broadcast: The dissemination of symbolic information to all directions via the electronic media.
Assumptions made in the study are: That the favourable attitudes of the viewing audience towards the programmes of the television station are not unconnected with the quality of programmes presented to the public. That the contribution of the overall programmes of the television station as it relate to enlightenment and developments are adequately aiding public enlightenment and development of the state.