Consumption behavior of nigerians towards home made goods(a case study of benin city in edo state).

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This research takes a look at the consumption behaviour of Nigerians towards home made goods. The reasons for Nigerians preference of foreign good to home made ones. Comparison between home and foreign made goods. And analysis of consumption behaviour towards home made goods.

An attempt is also made at suggestions for re-orientating the consumption behaviour of Nigerians in favour of homemade goods.


Chapter One

1.1       Introduction

1.2       Background of study

1.3       Statement of problem

1.4       Significance of the study

1.5       Purpose of the study

1.6       Scope of the study

1.7       Research question

1.8       Definition of terms

Chapter Two

2.1       Literature review

2.2       Craft equivalent chart

2.3       Quality of made in Nigeria goods

2.4       Pricing and packaging of made in Nigeria goods

2.5       Goods/services and consumer report

Chapter Three


3.1       Research design

3.2       Sample for the study

3.3       Research instrument

3.4       Population size

3.5       The sample size

3.6       Validity and reliability of instrument

3.7       Administration of questionnaire

3.8       Method of data analysis

Chapter Four

Data analysis

4.1       Analysis of result from producer

4.2       Analysis of consumer reaction

4.3       Home made goods compared with foreign goods

Chapter Five

Findings and recommendations

5.1       Findings

5.2       Conclusion

5.3       Recommendations





Nigeria behaviour towards home made goods have always been on the negative directions since the introduction of foreign goods, the reason behind this their act cannot be fat fetched, notably among them are poor quality of our home made goods. And the act of commanding respect and prestige through ostentation goods.

In this research some home made goods will be examined and compared with some imported goods, various authors opinions about this subject matter will be reviewed in the second chapter of this book under the heading literature review. The main aim of this research is to find out the consumption behaviour of Nigerian towards home made goods as compared to foreign goods. If their behaviour is negative correcting measures will be applied so as to change the impression to positive direction.

The major home made goods examined in this project include the following batteries, textiles materials, shoes, rice, tyres, leather bags, sewing threads motors, radio, candle, and hot drink. Comparisons will be made between home made goods and foreign goods in respect to quality price and life span.


Production of home made goods has ever been in existence even before the white tribe been from Europe colonized us, our fathers lived a life of their own only it has not improved extensively as a result of lack of adequate capital, technical know how and the use of crude implement.

Unsightly in Nigeria a great number of local manufacturers have spring up and their product are what make up the home made goods. The tremendous increase in the number of local manufacturers in Nigeria is due to development increase in population and changes in demand by individual consumers. But due to the existence of imported counterparts of such manufacturers goods local manufacturing industry are always off and on in their production process. Today one will spring up only to fold up tomorrow as a result of foreign competition thus, notably among them are the lacer petty manufacturers which are usually common folder.


Nigerian behaviour towards home made goods have always been on the negative direction. This is due to the low quality of home made goods. The main aim of this research is to find out the consumption behaviour of Nigerians towards home made goods as compared to foreign goods. If there behaviour is negative corrective measures will be applied so as to change the impression to positive direction. Hence this study intend to provide answers to the questions.


This research problem warrants investigation because Nigerian prefer foreign made than home made goods. If this continue it will lead to a great problem to the producer also the consumers and to Nigeria as a country which will lead to dependent in other countries. Hence a research study of this kind would come out with some useful result that will help to correct some local producers/manufacturers mistakes as well enlighten the masses on the way in which the problem would be reduced.


The objective of this research work include the following:

a.           Knowing the reasons for negative consumption behaviour of Nigerians towards home made goods.

b.           Knowing the consumption behaviour of home made goods.

c.           Ways of reinforcing positive consumption behaviour of Nigerian towards home made goods.

d.           Findings correcting measure to negative consumption behaviour of Nigerians towards home made goods (consumers).


Based on investigation in identifying the reason for negative consumption towards home made goods, the research questions were asked;

1.           Why do you prefer home made goods?

2.           IN the absent of foreign goods what will you do?

3.           If you prefer foreign made why?

4.           Which would you prefer? Home made or foreign made.


Terms that are commonly used throughout this research work are defined to give a clearer understanding of the project and terms include.

BEHAVIOUR: According to the penguin English dictionary behaviour means manners, bearing, departments, conduct, towards or treatment of others, responses made in any particular situation.

Behaviour according to economics dictionary means way in which individual economic units consumers, firms, suppliers of factors of production behaved and most especially about their motive and way they respond to differences between expected and actual outcomes.

CONSUMPTION: According to the penguin English dictionary means act consuming, quantity consumers used of goods, amount of goods used.

Consumption in economics this term means the actual physical process of using goods or services e.g. one consumes the services of a house by living in it one consumes the services of a pair of shoe by wearing them.

HOME MADE GOODS: these are goods produced in ones country. In view of this research goods made in Nigeria are referred to as home made goods.

FOREIGN MADE GOODS: These are goods made in another country apart from Nigeria. Thus as regards this project work, all goods made outside Nigeria will be term foreign made goods.

COMPARISON: according to concise oxford dictionary comparison is the act of comparing that is liking one thing to another, estimating similarity or dis-similarity of one quantity or commodity to another.

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