The Effects Of Advertising On Company Profitability

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Company Profitability

 ABSTRACT

The primary objective of this study is to find out the effects of advertising on company’s profitability taking Yinka Oba Foam and Paints Ilesha as its focus of the study, survey method was used in gathering information. Questionnaire was administered on the chosen population, findings from the effects of advertising in the corporate image of the company shows that it is highly needed to adopt advertising into the company to boost its sales and profit more than its competitor in manufacturing of foam and paints companies so as to gain good percentage in the market. It also shows that advertising is a necessity in a company not only to resolve crisis but also to avoid it. The research recommends that advertising department should be established under public relations department in organization so as to enhance the corporate image. The staff of Yinka Oba Foam and paints Ilesha was chosen randomly both in Oba Foam and Oba Paint Ilesha .Company Profitability
TABLE OF CONTENT
CHAPTER ONE
Introduction
0.1 Certification – – – – – – – – iii
0.2 Dedication – – – – – – – – – – iv
0.3 Acknowledgement – – – – – – – v
0.4 Abstract – – – – – – – – – vi
1.0 Background of the study – – – – – – 1-6
1.1 Statement of Research problems – – – – – 6-7
1.2 objectives of the study – – – – – – – 7
1.4 Research Questions – – – – – – – – 8
1.3 Significance of the study – – – – – – – 8-9
1.5 Scope of the study – – – – – – – – 9
1.6 Limitations of the study – – – – – – – 9
1.7 Definitions of term – – – – – – – 9-10
CHAPTER TWO
LITERATURE REVIEW
2.0 Sources of literature – – – – – – – 11-12
2.1 Satellite as a communicator technology – – – – 12
2.3 The scope of computer – – – – – – – 13-16
2.4 Other services of net – – – – – – – 16-17
2.5 Theoretical frame work – – – – – – – 18
2.6 Summary of literature – – – – – – – 18-22
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Method – – – – – – – – 23
3.2 Research Design – – – – – – – – – 24
3.3 Research Population and Sampling – – – – – 25-26
3.4 Sample Technique – – – – – – 26
3.5 Measuring and Instrument – – – – – – – 27
3.6 Method of Data collection – – – – – – – 27
3.7 Method of Data analysis – – – – – – – 27
3.8 Expected result – – – – – – – – 28
CHAPTER FOUR
Data Presentation Analysis and Result
Data presentation and analysis – – – – – – – 29-38
4.1 Discussion of findings – – – – – – – 39-40
CHAPTER FIVE
Summary, Conclusion and Recommendation
5.0 Summary – – – – – – – – 41-42
5.1 Conclusion – – – – – – – – 42
5.2 Recommendation – – – – – – – – 42-43
References – – – – – – – – 44-46
Appendix A – – – – – – – – 47
Appendix B – – – – – – – – 48-50

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