IMPACT OF NIGERIAN TELEVISION AUTHORITY NTA ENUGU COMMERCIALS ON CONSUMER DEMAND FOR MALTA GUINNESS
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This research work was aimed at finding the Impact of NTA Enugu Commercials on Consumers Demand for Malta Guinness. The researcher made use of the survey design to gather necessary information. Copies of questionnaire were administered and retrieved from the respondent. The findings showed that NTA, Enugu commercials have impact on consumers demand for Malta Guinness. Also commercials affect the choice of products in a competitive market. The researcher made some recommendations based on the findings of the research. That companies should endeavour to spend reasonable amount of money on commercials, which would be regained through increased sales volume. Manufacturing companies should also carry out more pre-advertising and post advertising researches so as to determine effectiveness of the commercial made.