An Evaluation Study On The Impact Of Colour Representation In Magazine Advertising (A Case Study Of Anambra State Polytechnic Oko)

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AN EVALUATION STUDY ON THE IMPACT OF COLOUR REPRESENTATION IN MAGAZINE ADVERTISING (A CASE STUDY OF ANAMBRA STATE POLYTECHNIC OKO)
TABLE OF CONTENT
COVER PAGE I
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VI
 TABLE OF CONTENT VII
 
CHAPTER ONE
INTRODUCTION 1
1.1 BACKGROUND OF THE STUDY 3
1.2 STATEMENT OF THE PROBLEM 6
1.3 OBJECTIVE OF THE STUDY 7
1.4 SIGNIFICANCE OF THE STUDY 8
1.5 RESEARCH QUESTION 9
1.6RESEARCH HYPOTHESES, CONCEPTUAL AND
OPERATIONAL DEFINITIONS 9
1.7 ASSUMPTIONS 12
1.8 LIMITATION OF THE STUDY 12
 
CHAPTER TWO
LITERATURE REVIEW 14
MASS MEDIA’ CONTRIBUTION 17
2.1 ROLE OF RADIO 17
2.2 TELEVISION AND WOMEN EMPOWERMENT 19
2.3 THE PRESS AND WOMEN –
EMPOWERMENT CAMPAIGN 20
2.4 NEED FOR WOMEN EMPLOYMENT CAMPAIGN.    22
2.5PROBLEMS HINDERING THE MASS MEDIA IN IT
CAMPAIGN IN SUPPORT OF WOMEN-
 EMPLOYMENT 25
2.6 SUMMARY OF LITERATURE REVIEW. 26
 
CHAPTER THREE
3.1 RESEARCH METHOD 27
3.2 RESEARCH DESIGN 28
3.3 RESEARCH SAMPLE 28
3.4 POPULATION OF THE STUDY 29
3.5 SAMPLING TECHNIQUES 30
3.6 MEASURING INSTRUMENT 30
3.7 DATA COLLECTION 30
3.8 DATA ANALYSIS 31
3.9 EXPECTED RESULTS 32
 
CHAPTER FOUR
DATA ANALYSIS AND RESULT 33
4.1 DATA ANALYSIS 33
4.2 RESULT 46
 
CHAPTER FIVE
5.1 CONCLUSION 51
5.2SUMMARY AND RECOMMENDATION
5.3 QUESTIONNAIRE 53
5.4 BIBLIOGRAPHY 60

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