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Cable Television Services And Cultural Imperialism: A Study Of Viewership Patterns In Port Harcourt

CABLE TELEVISION SERVICES AND CULTURAL IMPERIALISM: A STUDY OF VIEWERSHIP PATTERNS IN PORT HARCOURT

ABSTRACT

This survey seeks to examine the influex of foreign opinions into our society via cable television, the imperialistic implications or cultural invasion arising there from.

The topic: cable television and cultural imperialism a study of viewership pattern in Port Harcourt is the therefore aimed at drawing the attention of National Broadcasting commission NBC among others to ensure compliance of 40% local programme content by cable forms and broadcast media.

TABLE OF CONTENT

COVER PAGE                                                      I

TITLE PAGE                                                       II

APPROVAL PAGE                                                 III

DEDICATION                                                      IV

ACKNOWLEDGEMENT                                          V

ABSTRACT                                                         VI

CHAPTER ONE

INTRODUCTION –BACKGROUND OF THE STUDY    1

STATEMENT OF THE RESEARCH PROBLEM            9

OBJECTIVES OF THE STUDY                                        10

SIGNIFICANCE OF THE STUDY                             11

RESEARCH QUESTION                                         12

RESEARCH HYPOTHESIS                                     12

CONCEPTUAL AND OPERATIONAL DEFINITION      13

ASSUMPTIONS                                                   14

LIMITATION OF THE STUDY                                16

CHAPTER TWO

REVIEW OF LITERATURE                                     17

SOURCES OF LITERATURE                                   17

THE REVIEW                                                      17

SUMMARY OF LITERATURE REVIEW                     22

CHAPTER THREE

METHODOLOGY                                                  25

RESEARCH METHOD                                           25

RESEARCH DESIGN                                            26

RESEARCH SAMPLE                                            26

DATA COLLECTION                                             27

DATA ANALYSIS                                                 29

EXPECTED RESULTS                                           30

CHAPTER FOUR

DATA ANALYSIS AND RESULTS                            31

DATA ANALYSIS                                                 33

DISCUSSION                                                      49

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDIES

SUMMARY                                                          51

RECOMMENDATIONS FOR FURTHER STUDIES               51

BIBLIOGRAPHY                                                   58

APPENDIXES (QUESTIONNAIRE)                          60

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