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The role of mass media in generating awareness against drug abuse. A case study of vanguard and punch newspaper

THE ROLE OF MASS MEDIA IN GENERATING AWARENESS AGAINST DRUG ABUSE. A CASE STUDY OF VANGUARD AND PUNCH NEWSPAPER

ABSTRACT

Mass media an organisation aimed at giving news and opinions to a large number of people, retaining these people and building internal and external good will beyond reasonable assumption needed for an organisation to remain and prosper in it. This led to the establishment of the media in Nigeria, vanguard and punch newspaper for instance.

The disparities in the media function thus, informed our study in generating awareness against drug abuse in Nigeria (A case study of Vanguard and Punch newspaper). Equally the electronic media (Television and Radio) were studied too.

Consequently, five hypothesis were formulated. The first hypothesis sought to know if mass media generate awareness of dangers of drug abuse.

 

The second hypothesis sought to know if the existence of drug use is as a result of insufficient effort by the media.

The third hypothesis sought to know whether the awareness of the effects of drug abuse to the impact of the media the fourth sought to know if drug abuse is commonest among youths. The fifth bordered on capability of mass media in controlling this drug problems in Nigeria.

The chi-square statistical approach was used to test hypothesis after questionnaire were administered to 100 respondents. The five hypothesis received statistical support, showing that people receive information about drug abuse more on electronic media (Television and Radio) followed by the print medium (Newspaper and Magazine).

The project has five chapters in all first two chapters are mainly theoretical framework I which the principals and functions of the media were discussed.

Chapter three explained the survey methodology adopted in the study while chapter four and five are based on empirical findings. Chapter four dealt with data collection and analysis while chapter fie summarizes the empirical result.

CHAPTER ONE 

1.0    introduction                                                          1

1.1    Background of the study                                  1

1.2    Statement of problem                                        4

1.3    Objectives of study                                            5

1.4    Significance of study                                         6

1.5    Research questions                                 7

1.6    Research hypothesis                                        8

1.7    Conceptual and operational Definition          9

1.8    Assumptions                                                        11

1.9    limitation of study                                               11

 

CHAPTER TWO

  • literature review 13

2.1    Source of literature review                               13

2.2    The review                                                           13

2.3    Summary of literature review                          29

 

CHAPTER THREE

  • Research methodology 32

3.2    Research design                                                33

3.3    Research sample                                               33

3.4    Measuring instrument                                       24

3.5    Data collection                                          34

3.6    Data analysis                                                      35

3.7    Expected Result                                                 35

 

CHAPTER FOUR  

4.0    Data analysis of result                                                36

4.1    Data analysis                                                                36

 

CHAPTER FIVE

5.0    Summary, conclusion and suggestions                 47

5.1    Summary                                                              47

5.2    Recommendation for further study                           49

Bibliography                                                                   52

Appendix                                                                        55

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