THE ROLE OF MASS MEDIA IN GENERATING AWARENESS AGAINST DRUG ABUSE. A CASE STUDY OF VANGUARD AND PUNCH NEWSPAPER
Mass media an organisation aimed at giving news and opinions to a large number of people, retaining these people and building internal and external good will beyond reasonable assumption needed for an organisation to remain and prosper in it. This led to the establishment of the media in Nigeria, vanguard and punch newspaper for instance.
The disparities in the media function thus, informed our study in generating awareness against drug abuse in Nigeria (A case study of Vanguard and Punch newspaper). Equally the electronic media (Television and Radio) were studied too.
Consequently, five hypothesis were formulated. The first hypothesis sought to know if mass media generate awareness of dangers of drug abuse.
The second hypothesis sought to know if the existence of drug use is as a result of insufficient effort by the media.
The third hypothesis sought to know whether the awareness of the effects of drug abuse to the impact of the media the fourth sought to know if drug abuse is commonest among youths. The fifth bordered on capability of mass media in controlling this drug problems in Nigeria.
The chi-square statistical approach was used to test hypothesis after questionnaire were administered to 100 respondents. The five hypothesis received statistical support, showing that people receive information about drug abuse more on electronic media (Television and Radio) followed by the print medium (Newspaper and Magazine).
The project has five chapters in all first two chapters are mainly theoretical framework I which the principals and functions of the media were discussed.
Chapter three explained the survey methodology adopted in the study while chapter four and five are based on empirical findings. Chapter four dealt with data collection and analysis while chapter fie summarizes the empirical result.
1.0 introduction 1
1.1 Background of the study 1
1.2 Statement of problem 4
1.3 Objectives of study 5
1.4 Significance of study 6
1.5 Research questions 7
1.6 Research hypothesis 8
1.7 Conceptual and operational Definition 9
1.8 Assumptions 11
1.9 limitation of study 11
- literature review 13
2.1 Source of literature review 13
2.2 The review 13
2.3 Summary of literature review 29
- Research methodology 32
3.2 Research design 33
3.3 Research sample 33
3.4 Measuring instrument 24
3.5 Data collection 34
3.6 Data analysis 35
3.7 Expected Result 35
4.0 Data analysis of result 36
4.1 Data analysis 36
5.0 Summary, conclusion and suggestions 47
5.1 Summary 47
5.2 Recommendation for further study 49