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THE IMPACT OF NEW PRODUCT DEVELOPMENT ON ORGANIZATIONAL GROWTH IN THE SOFT DRINK INDUSTRY. (A CASE STUDY OF SEVEN –UP BOTTLING COMPANY PLC ABA)
TABLE OF CONTENT
Title page i
Approval page ii
Dedication iii
Acknowledgement iv
Table of content v
Abstract viii
CHAPTER ONE
1.0 Introduction 1
1.1 Background of the study 1
1.2 Statement of problems 6
1.3 Objective of the research 7
1.4 Research questions 8
1.5 Significance of the study 9
1.6 Scope of the study 10
1.7 Limitation of the study 11
1.8 Definition of terms 12
CHAPTER TWO
2.0 Literature Review 16
2.1 Preamble/Introduction 16
2.2 Conceptional Framework 19
2.3 Current literature based on theories/
models and research method 24
2.4 Summary of the literature review 27
CHAPTER THREE
3.0 Research Methodology 29
3.1 Design of the study 29
3.2 Area of the study 30
3.3 Population of the study 30
3.4 Sample/Sampling techniques 30
3.5 Method of data collection 32
3.6 Validity/Reliability of instrument 33
3.7 Distribution and Retrieval of instrument 34
3.8 Method of analysis 35
