the influence of store image on marketing objective of relating institutions in rivers state [a case study of selected supermarkets and fast-food firm in port Harcourt-metropolis, rivers state]

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THE INFLUENCE OF STORE IMAGE ON MARKETING OBJECTIVES OF RELATING INSTITUTIONS IN RIVERS STATE (A STUDY OF SELECTED SUPERMARKETS AND FAST-FOOD FIRMS IN PORT HARCOURT- METROPOLIS, RIVERS STATE)

TABLE OF CONTENT

Title Page
Approval Page
Dedication
Acknowledgement
Abstract

CHAPTER ONE:INTRODUCTION
1.1Background to the study
1.2Statement of the problem
1.3Objectives of the study
1.4Research Hypothesis
1.5Significant of the study
1.6 Scope of the study
1.7Definition of Terms

 

CHAPTER TWO:LITERATURE REVIEW
2.1Definition and theories of motivation
2.2Overview of Sales force
2.3Overview of productivity
2.4Formulating company strategies
2.5Sales force objective and tasks
2.6Sales force Training
2.7Compensation and motivation of sales force
2.8The Benefits of motivating sales force
2.9Performance Evaluation and supervision.

CHAPTER THREE: RESEARCH METHODOLOGY
3.1Sources of data
3.2Population of the study
3.3Determination of sample size
3.4Research Techniques
3.5Research instruments used
3.6Method of data analysis
3.7Limitations of study

CHAPTER FOUR:DATA PRESENTATION, ANALYSIS AND INTERPRETATION
4.1 Presentation and Analysis of data
4.2Test of Hypothesis

CHAPTER FIVE:SUMMARY, RECOMMENDATION AND CONCLUSION
5.1Summary of finds
5.2Recommendation
5.3Conclusion
Bibliography
Appendix

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