The influence of store image on marketing objective of relating institutions in rivers state [a case study of selected supermarkets and fast-food firm in port harcourt –metropolis,rivers state]

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THE INFLUENCE OF STORE IMAGE ON MARKETING OBJECTIVES OF RELATING INSTITUTIONS IN RIVERS STATE (A STUDY OF SELECTED SUPERMARKETS AND FAST-FOOD FIRMS IN PORT HARCOURT- METROPOLIS, RIVERS STATE)

TABLE OF CONTENT

Title page                                                                        i

Approval page                                                         ii

Dedication                                                               iii

Acknowledgement                                                 iv

Table of content                                                      v

Abstract                                                                  viii

 

CHAPTER ONE

1.0   Introduction                                                    1

1.1   Background of the study                                1

1.2   Statement of problems                                   6

1.3   Objective of the research                                7

1.4   Research questions                                                8

1.5   Significance of the study                                9

1.6   Scope of the study                                        10

1.7   Limitation of the study                                  11

1.8   Definition of terms                                          12

CHAPTER TWO

2.0   Literature Review                                           16

2.1    Preamble/Introduction                                 16

2.2   Conceptional Framework                               19

2.3    Current literature based on theories/

models and research method                         24

2.4    Summary of the literature review                 27

CHAPTER THREE

3.0   Research Methodology                                    29

3.1  Design of the study                                         29

3.2   Area of the study                                            30

3.3   Population of the study                                  30

3.4   Sample/Sampling techniques                        30

3.5   Method of data collection                               32

3.6  Validity/Reliability of instrument                  33

3.7   Distribution and Retrieval of instrument      34

3.8   Method of analysis                                          35

 

CHAPTER FOUR

4.0   Data presentation and analysis                     36

4.1   Data presentation and interpretation           36

4.2   Findings                                                          45

4.3   Discussion of the findings                              47

 CHAPTER FIVE

5.0   Summary, Conclusion and Recommendations        50

5.1   Summary of findings                                      50

5.2   Conclusion                                                      52

5.3   Recommendations                                          54

5.4   Implication of the findings                              56

5.5   Suggestion for further studies                       56

References                                                      58

Appendix A                                                     59

Appendix B                                                     60

Questionnaire                                                 61

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