THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION (A CASE STUDY OF GTB OF NIGERIA PLC)
This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu.
In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which include:
Questionnaire, personal interviews, observations.
The analysis of this data collected revealed certain prospects and problems shows in the researcher â€™s presentation and analysis of data.
On that note, the researcher made the following findings
Trade fairs in Enugu stat were organized by Trade fair board have not been very efficient. Therefore call for improvement.
There is a general awareness about Trade fairs as very vital in the revitalization of the nationâ€™s economy.
Trade fairs exhibitions have frequently organized that people are calling for its or regulation and control. Based on the above findings, the research made the following major recommendations participants in trade fairs must have clearly defined objectives for participation in trade fairs.
Scientific and technical ideas must be trade in our fairs rather than monetary transactions.
Emphasis should be made on purchase rather than immediate sales.
Finally, a body be established by government to control the frequency at which fairs are organized in Enugu state
TABLE OF CONTENTS
Table of content
1.1.Background to the study
1.2.Statement of the problem
1.3.Objectives of the study
1.5.Significance of the study
2.1.Management of trade fairs and exhibitions
2.2.Trade fair as a promotional tool
2.3Economic importance of trade fair and
2.4The impact of trade fair performance of a company.
2.5The role of trade fir in Emily millionaire.
3.1.Sources of data collection
3.2.Population of the study
3.3.Determination of sample size
3.5.Instruments for data collection
Presentations, analysis and interpretation of data
4.1.Presentations and interpretation of data.
Summary of findings recommendations and conclusion
5.1.Summary of findings