Appraisal of the impact of personal selling in the marketing of industrial product [ a case study of Alex alluminium extrusion industries inyishi]

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Appraisal Of The Impact Of Personal Selling In The Marketing Of Industrial Products(A Case Study Of Alex Alluminium Extrusion Industries Inyishi)

Abstract
Table of Content
Title Page
Approval Page
Dedication
Acknowledgement
Table Of Contents
AbstractChapter One
1.0 Introduction

1.2 Statement Of Problem
1.3 Objective Of The Study
1.4 Scope Of The Study
1.5 Research Questions
1.6 Research Hypothesis
1.7 Significance Of The Study
1.8 Limitation Of The Study
1.9 Definition Of Terms

Chapter Two
2.0 Literature Review

2.1 Definition Of Personal Selling For Industrial Products
2.2 Conditions For Use Of Personal Selling For Industrial Products
2.3 Approach For Use Of Personal Selling In Marketing Industrial Product
2.4 The Role Of The Sales Force
2.5 Managing The Sales Force
2.6 Recruiting And Selecting Sales People
2.7 Training Sales People
2.8 Compensation Of Sales People
2.9 Evaluation Of Salesmen
2.10 Personal Selling Processes
2.11 Industrial Products
References

Chapter Three
3.1 Research Methodology

3.2 Sources Of Data
3.3 Population Of The Study
3.4 Sampling Techniques
3.5 Determination Of Sample Size
3.6 Questionnaire Distribution/Method
3.7 Method Of Data Analysis

Chapter Four
4.0 Presentation, Analysis And Interpretation Of Data

4.1 Analysis Of Data
4.2 Test Of Hypothesis

Chapter Five
5.0 Summary, Conclusion And Recommendations

5.1 Summary
5.2 Conclusion
5.3 Recommendation

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