effect of sales promotion on the sales of mobile phone lines(a case study of mtn ng, owerri)

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EFFECT OF SALES PROMOTION ON THE SALES OF MOBILE PHONE LINES(A Case Study Of Mtn Ng, Owerri)

ABSTRACT
The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion.
This research is intended to generally know the effect of sales promotion on the sales of mobile phone lines. Based on the above purpose, some treasures were reviewed to enlighten on the meaning of sales promotion.
More concise and comprehensive information were gathered through primary and secondary data which help to elaborate more on this project opic, on the area of population and detaining of sample size and the method in questionnaire distribution.
Data collected were analyzed and the following findings were made that there is a significant relationship between programme timing and success of sales promotion. The finding also revealed that there is a significant relationship between successful attainment of sales promotion and values of sales promotion and customer appreciation.
Finally, the findings summarized and the following recommendation we made that the mobile phone line (MTN) should take time and plan, design and appreciate sales promotion progamme and offer incentive that can lead to quick responses from consumers.
TABLE OF CONTENT
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of ContentCHAPTER ONE
1.0 INTRODUCTION

1.1 Background Of The Study
1.2 Statement Of Problem
1.3 Purpose And Objective Of Study
1.4 Research Question
1.5 Statement Of Hypothesis
1.6 Scope Of The Study
1.7 Significance Of The Study
1.8 Liberation Of The Study

CHAPTER TWO
2.0 LITERATURE REVIEW

2.1 Introduction
2.2 The Concept Of Marketing Mix
2.3 Concept Of Sales Promotion
2.4 Types Of Sales Promotion
2.5 Importance Of Sales Promotion
2.6 The Very Takes That Faces Mgt Of Mobile Phone Lines
2.7 The Extent Of S Ales Promotion
2.8 Sales Promotion Tools

CHAPTER THREE
3.0 RESEARCH METHODOLOGY 

3.1 Source Of Data
3.2 Population Of Study
3.3 Sampling Procedures
3.4 Determinations Sample Size
3.5 Method Of Data Analysis

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS 

4.1 Presentation And Analysis Of Responses And Analysis Form Administered Questionnaires To The Mobile Phone Line
4.2 Tests Of Hypothesis

CHAPTER FIVE
5.1 INTRODUCTION 

5.2 Summary Of Results Findings
5.3 Conclusions
5.4 Recommendation
5.5 Bibliography

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