Impact of rapid increasing sales promotion activity on the sale of consumer goods in Nigeria [a case study of Nigeria bottling company plc enugu]

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IMPACT OF RAPID INCREASING SALES PROMOTION ACTIVITIES ON THE SALE OF CONSUMER GOODS IN NIGERIA(A Case Study Of Nigeria Bottling Company Plc Enugu)

ABSTRACT
This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria.
In the study, an attempt was made to review related literature which explains factors that used to sales promotions increase and the patterns of designing and managing sales promotion activities to determine its sales and cost effectiveness. In these factors, it was pointed out that it has internal and external factors.
Internal, in that, top management uses it as effective mean to stimulate sales and external in that the number of brands have increased with more competitors becoming promotion minded.
Questionnaires were administered to customers, distributors and staff of N.B.C Plc testing of how sales promotion has a positive effect on the profit and sales of industries, test the tentative assertion and those who disclosed the effect of sales promotion were analyzed. Also, the extent of sales promotions on consumer goods was analyzed. This gave way to recommendations by the researcher.
TABLE OF CONTENT
Title Page
Certification Page
Dedication
Acknowledgement
Abstract
Table Of ContentsCHAPTER ONE
1.0 INTRODUCTION 

1.1 Background And History Of The Study
1.2 Definition Of The Problem
1.3 Statement Of Objectives
1.4 Statement Of Hypothesis
1.5 Significance Of The Study
1.6 Limitation Of The Study

CHAPTER TWO
2.0 REVIEW OF RELATED LITERATURE 

2.1 Nature Of Promotion
2.2 Concepts Of Sales Promotions
2.3 The Need For The Promotion
2.4 Types Of Sales Promotion
2.5 Sales Promotion In Nigeria
2.6 Designing And Managing Sales Promotion

CHAPTER THREE
3.0 RESEARCH METHODOLOGY 

3.1 Design Of The Study
3.2 Sources Of Data
3.3 Method Of Investigation
3.4 Determination Of Sample Size
3.5 Method Of Questionnaire Distribution

CHAPTER FOUR
4.0 PRESENTATION AND ANALYSIS OF DATA 

4.1 Distribution And Collection Of Questionnaire
4.2 Observation Survey
4.3 Analysis Of Questionnaire To Management Of N.B.C / Discussion Of Findings
4.4 Analysis Of Questionnaire To Distributor Of N.B.C / Discussion Of Findings
4.5 Analysis Of Questionnaire To Customers / Discussion Of Findings
4.6 Testing Of Hypothesis

CHAPTER FIVE
5.0 SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1 Summary Of Findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix
Questionnaire Tables

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