effective pricing strategies for introducing a new product in the market(a case study of globacom gms enugu metropolie)

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EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET(A Case Study Of Globacom Gms Enugu Metropolie)

TABLE OF CONTENT
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Content

Chapter One
1.1 Background Of The Study 

1.2 Statement Of Problems
1.3 Objectives Of The Study
1.4 Formulation Of The Study
1.5 Significant Of The Study
1.6 Scope Of The StudyChapter Two
2.0 Literature Review 

2.1 An Overview Of Service
2.2 Characteristic Of Service
2.3 Overview Of Price
2.4 Types Of Pricing Strategy
2.5 Pricing Of Communication Services
2.6 Pricing Objective
2.7 Impact Of Pricing On Customers Patronage Of Gsm Services
2.8 Selling An Appropriate Price For Gsm Communication Service.

Chapter Three
3.0 Research Methodology 

3.1 Source Of Data
3.2 Population Of The Study
3.3 Sampling Techniques
3.4 Sample Size Determination
3.5 Research Instrument Used
3.6 Method Of Data Treatment And Analysis
3.7 Limitation Of The Study

Chapter Four
4.0 Presentation, Analysis And Interpretation Of Data 

4.1 Presentation And Analysis Of Data
4.2 Test Of Hypothesis

Chapter Five
5.0 Summary Of The Findings, Recommendation And Conclusion 

5.1 Summary Of Findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix

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