AGRICULTURAL MARKETING IN ENUGU STATE PROBLEMS AND PROSPECTS(A CASE STUDY OF MINISTRY OF AGRICULTURE ENUGU STATE)
(A case study of Ministry of Agriculture Enugu State
OBJECTIVES OF THE STUDY
The research will state the objective to accomplished through the study.
These objectives are: to examine the level and problem we are facing in agricultural product and why we have shortage of food in farm product
FORMULATION OF HYPOTHESIS
Here three hypothesis will be formulated to give focus to the study.
I consumers are not satisfied with the agricultural problem we are facing in Enugu State.
SCOPE OF STUDY
The will undertake an indept look at the problem of Agricultural Marketing in Enugu State.
And the study was limited to Ministry of Agriculture in other to get the agricultural marketing problems in Enugu State.
SIGNIFICATION OF THE STUDY
The different target group to which the study will be beneficial and will be clearly stated.
SOURCES OF DATA
Data form the study will be sourced from two main sources primary and secondary data.
PLAN FOR THE REVIEW OF RELEVANT LITERATURE
The researcher here will conduct Library researchers on texts books journals, magazines and other publication related topics to the one under study. The review will be stated in sub-heads.
METHOD OF DATA COLLECTION
The method of data collection in the envisaged study will involves face to face distribution of copies of questionnaire to the customers and staff of the case organization.
The overview of marketing is sumptuously and old and a new profession, it is old in the sense that since the beginning of man exchange or trade has been in existence right from the time of barter marketing has been in existence.
PRESENTATION AND ANALYSIS OF DATA
The data presented and analysed here were collected by the use of questionnaires, administered to the producers, wholesalers, retailers and consumers of palm produce as an agricultural product in Enugu State. They were based on 304 questionnaires correctly completed and returned.
Table Of ContentsChapter One
1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objectives Of The Study
1.4 Significance Of The Study
1.5 Hypothesis Formulation
1.6 Scope Of The Study
2.0 Literature Review
2.1 Overview Of Marketing
2.2 The Market Concept In Agricultural Marketing
2.3 The Marketing Mix
2.4 Agricultural Marketing
2.5 Pricing Strategy For Agricultural Marketing
2.6 Process And Storage
2.7 Distribution Strategy For Agricultural Marketing
2.8 Promotional Strategy For Agricultural Marketing
2.9 Problems Of Agricultural Marketing.
3.0 Research Methodology
3.1 Scope Of The Study
3.2 Sources Of Data
3.3 Primary Data
3.4 Secondary Data
3.5 Method Of Investigation
3.6 Questionnaire Design
3.7 Determination Of Sample Size
3.8 Allocation Of The Questionnaires
3.9 Limitations Of The Study
4.0 Presentation And Analysis Of Data
4.1 Presentation Of Data
4.2 Statistical Test
5.0 Summary Of Findings Recommendation And Conclusion
5.1 Summary Of Finding