effectiveness of personal selling strategies in marketing of capital goods(a case study of anamco ltd enugu)

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EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS(A CASE STUDY OF ANAMCO LTD ENUGU)

TABLE OF CONTENT
Title Page
Approval Page
Dedication
Acknowledgement
Preface
Table Of ContentsChapter One
1.0 Introduction

1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objectives Of The Study
1.4 Formulation Of Hypothesis
1.5 Significance Of The Study
1.6 Scope Of The Study
1.7 Limitation Of The Study
1.8 Definition Of Terms

Chapter Two
2.0 Review Of Related Literature

2.1 Personal Selling Defined
2.2 Development And Orientation
2.3 Personal Selling Process And Its Applciation To Industrial Selling
2.4 Personal Selling Strategies In Marketing (Of Capital Goods)
2.5 Improtance Of Personal Selling Relations To Other Promotional Activities.

Chapter Three
3.0 Research Methodology
3.1 And Design

Chapter Four
4.0 Presentation
4.1 Analysis Of Data
4.2 Interpretation Of Data

Chapter Five
5.0 Summary Of Finding, Recommendation And Conclusion

5.1 Sumamry Of Findings
5.2 Recommendation
5.3 Conclusion
Bibliography

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