IMPACT OF ROAD TRANSPORTATION MODE ON THE MARKETING OF CONSUMER GOODS IN NIGERIA(A CASE STUDY OF ENUGU METROPOLIS)
The following were the objectives of the study:
– To find out how road transportation system help consumers in the distribution of their products in Nigeria.
– To know how extend to which road transportation system affected the marketing of consumers goods.
The study among other revealed the following:
That road transport affect the marketing of consumer products in Nigeria.
Consumer goods charges high due to high cost of transportation.
Based on the findings of the study, the following recommendations were made:-
The identification of the problem – based on the problem and finding of the study, some useful recommendations are made towards growing more foods.
I still use this medium to advice that government should put eye on the poor road network so that consumers will not find it difficult in marketing their products.
1.2 Statement Of The Problem
1.3 Objectives Of The Study
1.4 Hypotheses Formulation
1.5 Significance Of The Study
1.6 Scope Of The Study
1.7 Definition Of Terms.
2.0 Literature Review
2.1 Meaning Of Road Transportation On Consumer Goods
2.2 Road Transportation And Agricultural Products
2.3 Antecedent Importance Of Road Transportation On Consumer Goods
2.4 Problems Of Road Transport On Consumer Goods.
3.0 Research Methodology
3.1 Source Of Data
3.2 Population Of The Study
3.3 Sample Size
3.4 Method Of Investigation
3.5 Research Instrument
3.6 Questionnaire, Design And Allocation
3.7 Limitation Of The Study
4.0 Data Presentation, Analysis And Interpretation
4.1 Data Presentation And Interpretation
4.2 Test Of Hypotheses
5.0 Summary Of Findings, Recommendations And Conclusion
5.1 Summary Of Finding