MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS(A CASE STUDY OF NIKE REPORT HOTEL ENUGU)
The topic of this proposal research project is the marketing problems and prospects of five star hotel in Enugu metropolis (A vase study of Nike lake Resort Hotel Enugu)
2. THE RESEARCH OBJECTIVES
The objectives of the research study will be to determine whether the promotional strategies used by the hotel lead to increased in customers awareness . To determine if the quality of the service rendered by the hotel will lead to bright future for the company.
3. THE HYPOTHESIS
Adequate hypothesis will be formulated by the research to help him fining solution to the research topic .
4. THE RESEARCH DATA
The Research will make use of primary data from questionnaire for this project and secondary data .
5. THE LITERATURE REVIEW
For the literature review the research hope to consult past literature material that are related to the proposal research project for more information.
6. THE RESEARCH METHODOLOGY
This research will use questionnaire to collect his data , for analysis.
1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objective Of The Study
1.4 Formulation Of Hypothesis
1.5 Significance Of The Study
1.6 Scope Of The Study
1.7 Definition Of Terms
2.0 Literature Review
2.1 Marketing Of Service: An Over View
2.2 Characteristics Of Service
2.3 Customers Behaviour And Motivation In The Marketing Of Service
2.4 Promotion Tools And Strategies In The Marketing Of Service
2.5 The Effects Of Competition In The Marketing Of Service In Context With Marketing Mix
2.6 The Problems Of The Marketing Of Service In Context With Marketing Mix
2.7 Business And Leisure Facilities In The Marketing Of Service
3.0 Research Methodology
3.1 Sources Of Data Collection
3.2 Population Of The Study
3.3 Determination Of The Sample Size
3.4 Sample Technique
3.5 Research Instrument Used
3.6 Distribution Of Questionnaire
3.7 Method Of Data Analysis
3.8 Limitations Of The Study
4.0 Presentation, Analysis And Determination Of Data
4.1 Testing Of Hypothesis
5.0 Summary Of Findings, Recommendation And Conclusion
5.1 Summary Of Findings
5.3 Conclusion S