roles of sale promotion consumer goods marketing in nigeria(a case study of nasco foods ltd)

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ROLES OF SALE PROMOTION CONSUMER GOODS MARKETING IN NIGERIA(A CASE STUDY OF NASCO FOODS LTD)

ABSTRACT
Sales promotion is a very vital activity of any organization, before an organization makes a head way, it must adopt an effective sales promotion strategies for the marketing of its products.
This effective sales promotional strategy will help to create adequate awareness of the product and persuade consumers to buy from describe how NASCO Foods LTD., adopted an effective sales promotion strategy for the distribution of NASCO foods.
This is done by using an adequate media that will suite the particular strategy and the consumers will be satisfied and the consumers will be satisfied with the product by having it where and when they are need.
It is hoped that this study will and managers in choosing an effective sales promotional tool that will contribute tremendously to the growth of their organization.
TABLE OF CONTENT
Cover Page
Title Page
Approval Page
Dedication
Acknowledgement
Table Of Content
List Of Table
AbstractChapter One:
1.0 Introduction

1.1 Back Ground Of Study
1.2 Statement Of Problem
1.3 Objectives Of Study
1.4 Research Questions
1.5 Significance Of Study
1.6 Scope Of Study
1.7 Definition Of Terms.

Chapter Two:
2.0 Lieterature Review

2.1 Sales Promotion On Overview
2.2 Objectives Of Sales Promotion
2.3 Planning And Design Sales Promotion Programme
2.4 Sale Promotion Tools Available To Marketers
2.5 Problems Of Sales Promotion As Marketing Tools
2.6 Evaluation Of The Effective Of Sales Promotion In Marketing.
2.7 Company Profile Of Nasco Ltd.

Chapter Three:
3.0 Methodology

3.1 Research Design
3.2 Area Of Study
3.3 Population Of Study
3.4 Sample/Sampling Procedure
3.5 Instrument For Data Collection
3.6 Validity/Reliability Of Instrument
3.7 Method Of Data Collection
3.8 Method Of Data Analysis

Chapter Four
4.1 Data Presentation & Analysis

Chapter Five
5.0 Summary Of Findings, Recommendation & Conclusion

5.1 Discussion Of Result
5.2 Conclusion
5.3 Recommendation
5.4 Suggestion For Further Study
5.5 Limitation Of Study
References/Bibliography
Appendix

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