ROLES OF SALE PROMOTION CONSUMER GOODS MARKETING IN NIGERIA(A CASE STUDY OF NASCO FOODS LTD)
This effective sales promotional strategy will help to create adequate awareness of the product and persuade consumers to buy from describe how NASCO Foods LTD., adopted an effective sales promotion strategy for the distribution of NASCO foods.
This is done by using an adequate media that will suite the particular strategy and the consumers will be satisfied and the consumers will be satisfied with the product by having it where and when they are need.
It is hoped that this study will and managers in choosing an effective sales promotional tool that will contribute tremendously to the growth of their organization.
Table Of Content
List Of Table
1.1 Back Ground Of Study
1.2 Statement Of Problem
1.3 Objectives Of Study
1.4 Research Questions
1.5 Significance Of Study
1.6 Scope Of Study
1.7 Definition Of Terms.
2.0 Lieterature Review
2.1 Sales Promotion On Overview
2.2 Objectives Of Sales Promotion
2.3 Planning And Design Sales Promotion Programme
2.4 Sale Promotion Tools Available To Marketers
2.5 Problems Of Sales Promotion As Marketing Tools
2.6 Evaluation Of The Effective Of Sales Promotion In Marketing.
2.7 Company Profile Of Nasco Ltd.
3.1 Research Design
3.2 Area Of Study
3.3 Population Of Study
3.4 Sample/Sampling Procedure
3.5 Instrument For Data Collection
3.6 Validity/Reliability Of Instrument
3.7 Method Of Data Collection
3.8 Method Of Data Analysis
4.1 Data Presentation & Analysis
5.0 Summary Of Findings, Recommendation & Conclusion
5.1 Discussion Of Result
5.4 Suggestion For Further Study
5.5 Limitation Of Study