ANALYSIS OF THE FLOW OF COMMUNICATION. CASE STUDY, PEACE FM , MAIDUGURI
- BACKGROUND TO THE STUDY
Communication flow is a means of bringing about change. It is the mainstream of any organization growth. There is need form interaction and understanding of management-employee relations this will bring about increased performance of all parties involued in the communication flow process or chain. According to Banihashemi (2013), communication as a medium, a means to performance ends, or as constitutive, as the end in itself. Communication flow is a process of transmitting information from one person to another.According to Stephen (2011),communication flow is a critical factor in directing and mobilizing the workforce towards the accomplishment of the organizational goals or objectives. By creating understanding it enhances co-operation and promote effective performance. According to Williams (2012) smart managers understand that the end effective, straight forward communication between managers and employees is essential for success
According to (Mckinney,Barker, Smith& Davis,2004)communication is essential to effective team performance and communications flow for any organization is like blood flow in the human body. Therefore any organization that understands the importance of communication uses it in their organizational environment. Since, it ensures coordination of factors of production and most importantly material and human elements of organization as an efficient network of change and advancement. According to Snavely (2001) as cited by Robins(2006), communication flow process is initialed through the following means the sender-encoding-the message-the channel-decoding-the receiver- noise and feedback. It is estimated that managers spend over 80% of their day communicating with others. Since most of the basic management process- planning, organizing, leading and controlling – cannot be performed without effective communication flow.
Importantly, the relevance of communication flow keeps advancing as the world becomes a Global village. The need to become visible to the world has made many organizations to embrace new technology that would increase organizational performance. There are also many issues affecting communication flow ranging from difference in sex, role of silence, inference of government and cross- cultural inference. Many of sure organization is Peace fm radio station, as it explores the e-learning and e- training to empower its staff in the use of the internet in communicating policies, lectures, staff development and lot more. This would stand as a mile stone for the university as a whole networked for effective communication flow and performance. Therefore it becomes important to emphasize on innovation and effective use of communication medium or channel to bring about high performance rate. Hence any breakdown in communication flow process or chain can have serious adverse effects on organizational performance.
Furthermore knowing fully that poor communication flow rank as the single most important reason that people do not advance in their career as stated by Lepsinger&Luacia (1997) it becomes necessary that the management of Peace fm radio determines the best “channel” in transmitting “messages” to their staffs for effective and positive feedback. Thou there are many barriers to communication; filtering, selective perception, information overload, personal bias, language and communication flow apprehension. Hence management must try to address these barriers for effective result.
Therefore, the purpose of this paper is to identify the roles played by management of Peace fm radio in transmitting and managing information to increase the performance of its staff. Effective communication flow brings about high performance. However, the future of Peace fm radio to inform and weigh the opinion of its staff before introducing new methods and technology has adversely affected the relationship between the employer(management) and employee(staff) in the organistion. Firstly we shall explain briefly the concepts, importance of effective communication flow, relationship between communication flow and organizational performance. Also empirical studies would be gathered and analysis would be made using our area of study;Peace fm radio station. The outcome of the research would be to increase the use of the internet among the staffs of the organisation. This would lead to networking of the university and high rating in the world chart of the organisation. Also staff would be more equipped to deal with new technology and best practices which most private and public organisations have embraced. Finally the relevance of effective communication flow and new innovations would ensure high performance of both staffs of the organization under study.
STATEMENT OF THE PROBLEM
Many industrial disputes originate due to failure in communication flow. Hence it is important to stress that in communication, emotions, environment, psychological and technical characteristics of the medium is relevance to enhance the organizational performance. In the view of Okoye (2004), psychologically transmission goes beyond reception of information but understanding and feedback. Most organizational conflict has been traced to breakage in communication flow as supported by (Lee, 2003; Scott, 2004). According to Chudi –Oji (2013), In spite of the laudable roles of effective communication in improving organizational performances, it is regrettable that some faculties pay lip service to the maintenance of effective communication systems. Change is a gradual and continuous process, giving room for inputs and adjustments. The new innovations, e-classroom, ICT awareness and appraisal methods are good in itself but the medium and level of communication is problematic.
Furthermore, the constant delay in accessing information by staff seems to limit their academic performance, which could create maladministration in coordinating of organizational activities. Therefore, performance of employees in relation with their duties and responsibility seems to question their communication techniques in terms of performance in the organisation. Exposure of staffs to the innovations in the organisation in terms of communication channels have experienced shortcoming which if not adequately addressed may lead to poor performance of the university in the stream of affairs among other universities in the country. These problems mentioned above, has posed the following questions that would guide the study and thereby enhance quality of effective communication flow in the Peace fm station, Maiduguri.
OBJECTIVES OF THE STUDY
Due to the importance of communication in organization, communication already exists in the public organizations of Nigeria, and also between the organizations and their environments. But from observation, communication is not effective in these organizations.
Hence, it is the primary intention of the researcher to seek ways of developing effective communication in the management of Nigeria Public organizations. Specifically, the study has the following as its objectives:
1.To examine the directions of communication flow in Peace fm radio
2.To examine the relationship between Peace fm radio and Members of the public.
3.To find out if poor communication is the cause of some Peace fm radio problems.
4.To make recommendations that will help develop effective communication in Peace fm radio.
1.4 SIGNIFICANCE OF THIS STUDY
This study will definitely enable Managers of public organizations to arrest the incessant problems associated with inefficiency of communication within and outside the organizational environment – the public.
It is expected to underscore the tremendous importance of communication in public organizations, as it will keep the public informed of organizational policies in order to up-date their knowledge on the establishments, as changes in public organizations are quite inevitable.
More importantly, this research work is expected to acquaint the managers of public and private organizations and the government with information necessary for the formulation and implementation of public policies.
This study will serve as a reference point to managers and students of public Administration who may be inspired to carry out further researches on this subject.
1.5 SCOPE AND LIMITATIONS OF THE STUDY
This study focuses on communication in public organizations and their operational environments.
Specifically, it covers all the areas of communication in the organization, which include the meaning and definition of communication, the functions and importance of communication, the types of communication, channels of communication, barriers to effective communication etc .In addition, the study looks at organizations in Nigeria – meaning, types and rationale for establishing them; communication in enterprises.
Although there are other corporation, this work will limit its analysis to Peace fm radio in Maiduguri.
ANALYSIS OF THE FLOW OF COMMUNICATION. CASE STUDY, PEACE FM , MAIDUGURI #5,000