The Role Of Communication On The Attainment Of Organization Goals (A Case Study Of Simmy Industries Nigeria Limited Anambra State)

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THE ROLE OF COMMUNICATION ON THE ATTAINMENT OF ORGANIZATION GOALS  (A CASE STUDY OF SIMMY INDUSTRIES NIGERIA LIMITED ANAMBRA STATE)

Abstract

This research work was necessitated by the desire to discover the role of communication on the attainment of organizational goal. (A case study of Simmy industries Nigeria Limited, Anambra State). This work is concerned with the importance of communication in various business organizations, the benefit and most especially, the effect the research was carried out in Simmy industries Nigeria Limited, Anambra State). Questionnaires and interview are used to gather data for analysis and statistical analysis method such as table ratio and percentage were used in examining the findings. Recommendations were made in this research work for managers and management scholars.  

TABLE OF CONTENTS

Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
List of tables

CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Purpose / objective of the study
1.4 Research question
1.5 Significance of the study
1.6 Scope of the study

1.7 Limitations of the study
1.8 Definition of terms
CHAPTER TWO
2.0 Literature review
2.1 Introduction
2.2 Definition of communication
2.3 Modes of organizational communication
2.4 Communication structures
2.5 Leadership
2.6 Concept of employee participation
2.7 Common causes of problems in organization
communication
2.8 Key principles to effective organization
communication
2.9 Communication process

CHAPTER THREE
3.0 Research design and methodology
3.1 Introduction
3.2 Research design / methods
3.3 Sources of data

3.4 Methods of data collection
3.5 Population of study and sample size determination
3.6 Sampling techniques / procedure
3.7 Validity and reliability of measuring
Instruments
Questionnaires

CHAPTER FOUR
4.0 Data presentation, analysis & interpretation
4.1 Introduction
4.2 Presentation of data
4.3 Analysis of data

CHAPTER FIVE
5.0 Summary of findings, conclusion and recommendation
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendix (ices

CHAPTER ONE

1.0 INTRODUCTION
1.1 BACKGROUND OF STUDY
The history of communication dates back to the earliest signs
of care men, when they used symbols, paintings, and writings
to communicate with one another communication can range
from very subtle process of exchange to full conversations and
mass communication.

Human communication was revolutionized with speech perhaps
200,000 years ago symbols were developed about 30, 000
years ago and writing about 7, 000 years, communication can
be defined in the following was: as the process of conveying
information from a sender to a receiver with the use of a
medium in which the communicated information is understood
the same way by both sender and receiver.

It can be defined in the context of an organization as the
process of transmitting information ideas, ideas, thoughts,
opinions and plans between various parts of an organization.

The impact of communication is an organization cannot be
discussed without to trace back to the historical background of
organizational communication. The field traces its lineage
through business information business communication and
early mass communication studies published in the 1930’s,
until then organizational communication as a discipline
consisted of a few professor within speech department who had
particular interest in speaking and writing in business settings.
Several seminar publications standout as works
broadening the scope and recognizing the importance of
communication in the organizing process and using the term
“organizational communication”. Nobel Laureate Herbert Simon
wrote in 1947 about “organization essential to organizations.
In the 1950’s organizational communication largely on the role
of communication in improving organizational life and
organizational output the 1980’s the field turned away from a
business concerned more with the constitute role of
communication in organizing.
After some experiments that were conducted by some scholars
it was concluded that the structure of communication within an

organization will have a significant influence on the accuracy of
discussion the speed with which they can be reached and the
satisfaction of the people involved.

In an organization such as Simmy industries Nig Ltd the modes
of communication approach are formal and informal.
Informational communication generally is associated with
interpersonal horizontal communication, this form or
communication was primarily seen as a potential hindrance to
effective organizational performance but this is no longer the
case as informal communication has become more important to
ensuring the effective conduct of work in modern organization.

Formal communication which is also known as downward
communication is used by the top levels management to
communicate to the lower level. This is used to important
policies guidelines etc.

1.2 STATEMENT OF THE PROBLEM
Organization cannot effectively operate without
communication. Communication which is one of the life sources

of an organization is very necessary in an organization because
without it people cannot interact with each other. For example
if the employees in an organization would not know the
organizations objectives, they would not strive to achieve the
organization’s objectives. The following would also ensure as a
result of problems in the communication structure of an
organization.
i. The manger would not be able to inform employed of
changes.
ii. The managers would not be able to train their worker
reports so the worker not poses the skill they need to carry
out their jobs.
iii. The employee in the organization would not know what
their roles and responsibilities were so they would not be
able to carry out their daily tasks and duties
iv. There would be dissatisfied customer’s at a result of poor
customer’s service
v. The organization would not be aware of their computers
activities.

1.3 PURPOSE / OBJECTIVES OF THE STUDY
This research is aimed at helping the organization know of the
importance of effective communication or the impact of
communication on organization goal attainment.
In the context of this study the objectives of this study would
include the following:
1) It helps the organization creates a mutual understanding
environment between the management and employees
2) To know if the management of the organization
employees understand the term “the impact of
communication
3) To know its contribution to the overall performance of the
organization
4) To know the barriers or impediments to communication in
Simmy industries Nig. Ltd
5) To suggest possible solutions to this problems

Other organization would also see the benefits of this study and
hence will make them appreciate the impact of communication
in an organization its benefits.

Finally, this study would serve as a frame of reference for
students and researchers of related fields who may conduct
similar enquires into this topic.

1.4 RESEARCH QUESTION
1) Is communication in an organization a necessary
instrument for organizational goal attainment
2) Are the communication modes and principles clearly
understood and implemented by the management of
Simmy industries nig Ltd Anambra State.
3) Can effective communication exist in every organization
4) Is communication the backbone in an organization
5) Are communication modes and principle whole somely
applied or implemented in Simmy industries Nigeria Plc
Anambra State.
1.5 SIGNIFICANCE OF STUDY
The significance of the research study is as follows:
i. It provides realistic solutions to the problems or
impediments to the development of communication skills in
Simmy industries Nig. Ltd Anambra State.

ii. It exposes the numerous problems or impediments to the
development of communication skills in an organization.
iii. It exposes the level of communication in an organization
iv. Since the study exposes the level of communication
development in Simmy industries Nig Ltd other
organization are challenged.
v. It will serve as a guide to further research study
vi. It can be used as a comparison with other organization

1.6 SCOPE OF THE STUDY
The study “the impact of communication on organization
goal attainment” in which Simmy industries tries Nig. Ltd
Anambra State is a case study area such as communication
historical background measuring of communication, principles,
introduction development of communication skills in Simmy
industries Nig Ltd, types / modes of communication in an
organization (Simmy industries Nig Ltd Anambra state
impediments or barrier to communication in Simmy industries
Nigeria Ltd, possible solutions to the barriers .

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1.7 LIMITATIONS OF THE STUDY
The following are some of the factor that stands against the
completion of this study they include:
i. Time factor
ii. Financial limitation
iii. Distance between the researcher and the place of case
study (Simmy industries Nig. Ltd Anambra State)
iv. Lackadavical attitude of some respondents
v. Education level of some employee in Simmy industries Nig.
Ltd Anambra State.
1.8 DEFINITION OF TERMS
Some of the terms used in this work are listed and defined
below:
1. Attainment: To succeed in accomplishing an aim
2. Barrier: An obstacle that prevents communication,
movement or access.
3. Communication: The process of conveying information
from a sender to a receiver with the use of a medium in
which the communicated information is clearly understand
the same way by both sender and receiver.

4. Developments: This is the growth of something so that it
becomes advances and stronger
5. Effective: Producing a desired or intended result
6. Impact: A marked effect or influence
7. Impediments: Those things that cause hindrance or
obstruction.
8. Organization: An organized group of people with a
particular purpose such as business.

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