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THE INFLUENCE OF AKWA IBOM STATE BROADCASTING CO-OPERATION (AKBC) RADIO ADVERTISEMENT,ON CONSUMERS CHOICE OF CHAMPION BEER IN UYO URBAN
TABLE OF CONTENT
Title page II
Dedication III
Approval Page IV
Acknowledgement V
Abstract VI
Chapter One (Introduction) 1
I Background of study 1
Ii statement of research 3
Iii Objective of study 4
Iv Significance of study 5
V Research question 7
Vi Research hypotheses 7
Vii Conceptual and operational definition 8
Viii Assumptions 9
Ix Limitation of study 10
Chapter Two
Review of literature 11
I Sources of literature 11
Ii The review 11
Iii Summary of literature review 19
Chapter Three
Methodology 20
I Research method 20
Ii Research design 20
Iii Research sample 21
Iv Measuring instrument 23
V Data collection 23
Vi Data analysis 23
Vii Expected result 24
Chapter four`
Data analysis and results 25
I Data analysis 25
Ii Results 29
Iii General recommendation and discussion 35
Chapter Five
Summary and Recommendation for further study
I Summary 40
Ii Recommendation for further study 40
Bibliography 43
