Attitude Of University Of Lagos Students Towards Online Shopping (Study Of Jumia, Konga And OLX)

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Attitude Of University Of Lagos Students Towards Online Shopping (Study Of Jumia, Konga And OLX)


The research examines the attitude of University of Lagos students towards online shopping with case study of Jumia, Konga and Olx respectively. Survey research method was used coupled with 200 respondents that were drawn among the students of Unilag, Akoka Lagos of which 193 copies were returned. Findings show that with advancement in technology particularly social networking and online stores, it has facilitated online shopping among the youth whereas, Lack of trust, absent of physical interaction and fair of being deceived and duped have been identified as some of the challenges facing online shopping all over the world especially in Africa and Nigeria in particular because it is relatively new to them. Probability sampling technique through multi stage sampling was used to select 5 faculties out of 12 faculties in Unilag using simple random selection and in each faculty selected, 1 department was drawn and in each department selected 200 level and 400 level students were chosen. Therefore 20 respondents were drawn from 200 level and another 20 respondents from 400 level making 40 respondents that were drawn from each department using systematic sampling technique. The data collected were analysed and interpreted using Descriptive Statistics particularly frequency percentage table with the aids of SPSS. It was recommended that Online payment for products and services such as money perfect, credit card, debit card, online signed cheque and other should be protected while many easier payment options should be designed to make online payment easier, effective and fraudulent free.

Title Page


Approval Page




Table of content


Chapter 1


1:1 Introduction

1:2 Background of the Study

1:3 Statements of Problems

1:4 Objectives of the Study

1:5 Research Question

1:6 Study of the Hypothesis

1:7 Significance of the Study

1:8 Justification of the Study

1:9 Scope of the Study

1:10 Definition of Terms


Chapter 2

Literature Review

2:0 Introduction

2:1 Conceptual Clarification

2:2 Theoretical Framework

2:3 Literatures on the Subject Matter


Chapter 3

Research Methodology

3:0 Area of Study

3:1 Source of Data

3:2 Sampling Techniques

3:3 Method Data Collection

3:4 Method of Data Analysis

3:5 Reliability of Instrument

3:6 Validity of Instrument

3:7 Limitations of the Study


Chapter 4

Data Analysis

4:0 Introduction

4:1 Finding of the Study

4:2 Discussion of the Study

4:3 Summary


Chapter 5

Summary, Conclusion and Recommendation

5:0 Summary of Findings

5:1 Conclusion

5:2 Recommendations

5:3 Proposal for Further Studies



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