COMPUTER ANIMATION AND IT ROLE IN ADVERTISEMENT IN NIGERIA

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COMPUTER ANIMATION AND IT ROLE IN ADVERTISEMENT IN NIGERIA

ABSTRACT

In today’s world, consumers are offered a wide range of packaging alternatives for the same product. There is a crucial need to domestic product packaging with the use of good computer animation in order to implement improvements that promote sustainability through advertisement.

In doing this, the researcher is guided towards alleviating the problem which deals with capturing

consumer’s interest through effective computer animation, andimproving the awareness of visual communication

techniques in advertising, leading to good packaging and striking advertising concepts. The researcher analyzed the works involved in Animations, and also reviewed other related literature that examined the effects of Animation on advertising domestic products.

 

 

 

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

Animation is as old as civilization. It is from here that

reading and writing became a part of modern man’s development. Cave man produced graphic on the walls of the caves in the form of line drawing.

Around the fifteenth century graphic, developed to the extent that the early church used it in the making of books, scrolls and Bible writings. Above all, illustrations were also made for the readers of those days. We now can see Animation as being an area that shoulders all forms of knowledge without which letters of the alphabets, reading and writing would not have been easy.

Today, the scope of Animation has widened so much that it now wades into every aspect of modern activities. It has become a part of industrial, economic, social, agricultural and educational development of any country. It has made possible the production of books, magazine and newspapers. Also, it has embraced illustrations, both photographic and manual. Drawings on the pages and covers of this publication could not have been possible without Graphics design. At this age of industrialization, when product manufacturing has increased beyond bounds, packaging design has become a part of industrial production. Here the manufacturer cannot think about his product without putting into consideration the package that will carry it, as well as making it attractive to buyers and admires.

Visual communication design connotes the use of graphics packages in enhancing the communication and production advertisement of goods and services to the public. According to Uka (2007) Graphics artist all over the world have been engaged in solving and clarifying difficult intellectual, often abstract, problems. This is in part, the result of globalization; the revolution in multimedia and information technology that fosters the rapid transmission of complex data.

1.2 STATEMENT OF THE PROBLEM

The main problem of this study deals with capturing consumer’s interest through effective Animations, and improving the awareness of visual communication techniques in advertising.

It is very disappointing to see that after very expensive advertising campaigns for domestic products consumers interest are not aroused due to some problems, among these problems are poor packaging, poor advertising concept.

1.3 PURPOSE OF THE STUDY

The main purpose of this study is to (imbue) fill appropriate effects of Animation on advertising of domestic products. Others are, to make good designs and illustrations in other to attract target audience and to create and improved awareness for domestic products through visual communication for local companies.

  1. This study is intended to determine the nature of the task of both domestic companies and consumers
  2. To evaluate the contributions of the computer Animationdesigner to product package designs especially, who determine       the last say in package design.
  3. To identify the communication objectives for package design in terms of
  4. To determine reasons for package in product
  5. To the role of packaging in product marketing

iii. To communicate what package design objectis to the graphics designers.

  1. Toevaluate generally the package graphics image mediation and overall appeal.

1.4 SCOPE OF THE STUDY

This research is limited to appropriate use of the elements and principles of art for effective use of Animation. in packaging, poor adverts, poor distribution and absence of internet linkages are also added as features that are examined.

1.5 LIMITATIONS

In this study, because of certain constraint in the course of the study, prominent among which is inaccessibility to restricted areas, especially in product packaging companies, unwillingness to release needed information by some advertising agencies and of course time and finance, all contributed in one way or the other in the limitations therein.

1.6 SIGNIFICANCE OF THE STUDY

This research paper will help in positioning the graphic artists along side with their competitors in other modes of advertising domestic products and it will also create awareness of the advantages inherent in the use of the internet. It will also increase the interest of brand builders, and also serve as reference materials for further study especially in product advertising.

1.7 METHODOLOGY

In the course of this research, the researchers heavily rely on secondary source for data gathering. These sources include written text, like magazine, advertorial bill boards, professional art journals and of course pictorial works which goes in

strengthen the study. Also the researcher did an exploration in

studio work.

 

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