MEDIA AND RISK REDUCTION IN DISASTER MANAGEMENT IN NIGERIA: A STUDY OF “EMERGENCY UPDATE” PROGRAMME ON NTA AND AIT NETWORK STATIONS IN KADUNA METROPOLIS

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MEDIA AND RISK REDUCTION IN DISASTER MANAGEMENT IN NIGERIA: A STUDY OF “EMERGENCY UPDATE” PROGRAMME ON NTA AND AIT NETWORK STATIONS IN KADUNA METROPOLIS

Abstract:

The study investigated media and risk reduction in disaster management in the metropolitan area of Kaduna, Nigeria. It specifically studied the influence of “Emergency Update” programme aired on the network of Nigeria Television Authority (NTA) and Africa‟s Independent Television (AIT) on risk reduction in disaster management among audience in Kaduna metropolis. The main objective of the study is to determine and evaluate if the television programme “Emergency Update” made significant impact on audience towards risk reduction. Primarily, the study was necessitated in view of the low attention given to the role of the media in mitigating disaster in Nigeria with attendant rise in many incidences of disasters in the country. The increase in disaster incidents has continued to generate concerns around the world and media reportage has placed the media in a vital position as a risk reduction tool. The scope of this study was limited to 52 episodes of the programme produced and aired in the second and first quarters of 2013 and 2014. The study adopted the survey method, questionnaire and Key Informant Interview (KII) as instruments. Using the multi-stage sampling techniques, a sample size of 385 respondents was drawn from a total population of 1,570,331; the sample size was derived using the survey monkey method. The Key Informant Interview (KII) was conducted among officials who designed and produced the programme “Emergency Update”. The agenda setting theory and risk communication model were adopted as the theoretical framework to undertake this work. Findings of the study show that the majority (67.6%) of the respondents agreed that the programme Emergency Update as effective in risk reduction in disaster management despite some challenges. The study identified inadequate airtime and non-use of local languages in the production of the campaign as some of the major challenges that hindered the effectiveness of the programme. The study therefore recommends among others, the integration of the media in the review and planning of disaster and environmental policies by government towards effective risk reduction campaign

MEDIA AND RISK REDUCTION IN DISASTER MANAGEMENT IN NIGERIA: A STUDY OF “EMERGENCY UPDATE” PROGRAMME ON NTA AND AIT NETWORK STATIONS IN KADUNA METROPOLIS

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