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AN ASSESSMENT OF THE MEDIA IN PROMOTING RELIGIOUS TOLERANCE: A CASE STUDY OF “PEACE ARENA” RADIO PROGRAMME ON CAPITAL FM KADUNA.
Abstract:
This study examines the effectiveness of media in promoting religious tolerance by analyzing the perception of the programme audience, using Peace Arena radio programme on CAPITAL FM Kaduna as a case study. The need arose as a result of the ongoing debate that despite various attempts through the media to find solution to religious tension and conflicts in Nigeria, cases of religious conflicts still prevail in Nigeria especially in the Northern part of Nigeria. Other specific objectives of the study include, ascertaining the problems militating against Peace Arena Programme and suggesting ways of improving Peace Arena programme for better contribution for religious tolerance in Kaduna State. The assumption of the study was that media can create the needed atmosphere for peace and tolerance through having programmes on peace without waiting for conflict to erupt before engaging in peace building. This formed the basis for chosen peace journalism as a theory in which the study was anchored. In the conduct of the research, a Survey Method of data collection was used. The Simple random sampling and systematic sampling techniques were adopted for selecting the case study area and sampled respondents drawn from the four local government areas that make up Kaduna Metropolis which are Chikun, Igabi, Kaduna North and Kaduna South. About 296 respondents were sampled, in which questionnaire, interview and focus group discussion (FGD) methods were used in collecting data.The technique employed to analyze the obtained data was descriptive statistics of frequency count, percentage, and chi-square. Results from the analysis of the data revealed that Peace Arena has been contributing to religious tolerance in Kaduna State. The study also discovers that the audience of the programme rates it as being effective in promoting religious tolerance even in other states. In addition, the study finds out that the programme has challenges such as lack of sponsorship. However, in a bid to finding solution to the problem of religious conflicts orchestrated by intolerance, the study recommends that other broadcast media stations across the country should introduce similar programme. In addition, Government at all level, Non-Governmental Organizations and private individuals should be sponsoring media programmes with tendencies to promoting religious peace among the people. The programme should be held at least twice a week to further promote peace and tolerance being the bedrock for unity and development just as it may lead to creation of more awareness for the programme.
AN ASSESSMENT OF THE MEDIA IN PROMOTING RELIGIOUS TOLERANCE: A CASE STUDY OF “PEACE ARENA” RADIO PROGRAMME ON CAPITAL FM KADUNA.
