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ANALYSIS OF AGRICULTURAL COMMUNICATION FOR IMPROVING PRODUCTIVITY AMONG RURAL FARMERS IN ODEDA LOCAL GOVERNMENT AREA OF OGUN STATE, NIGERIA
Abstract:
This study analyzed Agricultural Communication for Improving Productivity among Rural Farmers in Odeda Local Government Area of Ogun State, Nigeria. The research problem was the persistent low agricultural productivity in Nigeria, as a result of lack of access to adequate agricultural information by the rural farmers to their improve productivity. It looked at the Communication methods being used by the Ogun State Agricultural Development Programme (OGADEP) to pass relevant Agricultural Information to its rural farmers, to improve Productivity. It also examined how farmers access Agricultural Information, and the challenges being faced by OGADEP and the farmers, in passing, as well as, receiving the information respectively. Four research questions were generated for the study. In collecting data, both qualitative and quantitative methods were used. Survey research and structured interviews were adopted. The population of the study was in three categories; rural farmers in Odeda, extension agents in the area and the OGADEP information officer in the State: 3,155, five (5), and one (1) respectively. Three Hundred and Fifteen (315) rural farmers in this local government, five Extension Agents, covering the areas under the LGA and the OGADEP Information Officer formed the population of the study. It adopted stratified sampling under the probability sampling method. Data were collected through both primary and secondary sources. Questionnaires and face-to-face interview were used to collect primary data for the study. The findings revealed that Extension Agents (EAs), and the Mass Media, are the main Methods being used by OGADEP in passing Agricultural Information to the rural farmers. Findings also showed that the Mass Media and the EAs were the major sources of Agricultural Information for the farmers. The result also revealed the various challenges being encountered in passing and accessing information by the EAs and the farmers respectively and their suggested solutions. Also, the farmers preferred getting their information from sources, with immediate feedback. The Study recommended that there should be improved communication as a means of ensuring farmers get access to Agricultural Information.
ANALYSIS OF AGRICULTURAL COMMUNICATION FOR IMPROVING PRODUCTIVITY AMONG RURAL FARMERS IN ODEDA LOCAL GOVERNMENT AREA OF OGUN STATE, NIGERIA
