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THE ROLE OF THE MEDIA IN HIV PREVENTION: A CASE STUDY OFGARI MUNA FATA
Abstract:
Kaduna state with a prevalence rate of 7 % has consistently recorded higher HIV prevalence than the national average over the past 19 years . The prevalence rate varies from one locality to another, with Kafanchan having as high as 17.7%. Risky behavior (unprotected sex in non marital relationship) accounts for over 80% of new infections. The response to reduce the spread of the virus has improved over time with the government of the state, local and international partners committing huge resources to promote appropriate behaviours that would reduce the spread of the virus. Gari Muna Fata, a Radio drama programme is one of the interventions being implemented in the state to promote safe sex behaviours. While the programme has been aired over the past 8 years, very limited evidence exists to show the effect of this communication strategy on HIV prevention in Kafanchan. Thus the overall objective of this study is to determine the effect of mass media communication on prevention of HIV infection among men and women of reproductive age in Kafanchan using Gari Muna Fata as a case study. The study which will be limited to men and women of reproductive age will use both qualitative and quantitative research methodologies. Qualitative data will be collected using structured focused group discussions (FGDs) and indepth interviews (IDIs) among targeted groups while quantitative data will be sourced from secondary sources. Descriptive analysis will be used to present result findings. In order to frame the study’s analysis, the historical background of the HIV situation in Nigeria, the socio–cultural factors and the prevention strategy, are examined to provide the necessary materials for the study
THE ROLE OF THE MEDIA IN HIV PREVENTION: A CASE STUDY OFGARI MUNA FATA
