Advertising Marketing Consulting Business Plan

Executive Summary

A marketing plan must be a “winner.” If the plan does not help management to gain market share, increase sales, lower marketing costs or otherwise “win”, the plan is a waste of time. This is crucial for small businesses that must get the highest return on every marketing dollar spent. Pioneer Marketing will provides its clients with a broad range of “winning” marketing consulting services. These services include strategic planning as well as tactical implementation. Strategic planning utilizes those processes that lead to an executable marketing plan including identifying areas of opportunity, market segmentation, product line analysis, financial planning, competitive analysis, and culminate in the design of a project implementation plan. This will serve as a detailed road map for the planning and supervision of all marketing activities. Once completed, the tactical process is initiated leading to the real-world execution of the plan.

Pioneer Consulting consists of five graduate students from the Marshall School of Management at State University. Marshall’s Marketing Program is ranked in the top 15 in the country and its graduates have gone on to take positions with the nation’s largest marketing firms. The members of Pioneer Consulting won this year’s Andrew Stiegman Marketing Competition. This prestigious award is given each year to the best strategic marketing plan for a proposed small business. Teams from the region’s five graduate marketing programs submitted proposals that were then evaluated by a panel of top marketing professionals.

The target client of Pioneer Consulting is the small business that can rarely afford the cost of contracting the services of a marketing firm to maximize the effectiveness of their marketing expenditures. Pioneer Consulting will be a results-driven marketing firm. We provide a complete range of services. This allows us to evaluate a variety of marketing communications tools, choosing those that are best suited to the client’s requirements. We then combine those tools in such a way so as to create meaningful, effective marketing for optimal results.

1.1 Mission

Our primary focus is to work closely with clients and help them succeed in setting and meeting their marketing goals. We offer total support and a commitment to communicate their ideas in a strategic, creative, and cost-effective manner.

1.2 Keys to Success

• Have the technical expertise to minimize the learning curve for our clients and minimize their expenses.
• Be a part of our client’s business team.
• Insure the timely launch of each client’s marketing program.
• Generate new innovative strategies for our clients that result in a high-quality and cost-effective product.