Public Relations Business Plan

Executive Summary

PRfect Greens is a Eugene, Ore. based public relations firm that specializes in environmental PR.  PRfect Greens’ areas of specialty are crisis management, image creation, management of publicity events.  All of these activities ensure the proper management of sensitive environmental concerns by companies who are not typically seen as environmentally friendly.

Typical clients will include mining companies, natural gas extraction companies, and lumber companies.  These clients seek a professional firm to assist in their perceived public environmental image.  PRfect Greens will rapidly gain market share through the use of specialized, innovative customer attention.

By leveraging it’s competitive advantages, PRfect Greens will quickly grow it’s customer base.  Having a specialized skill set with experience in environmental PR work will provide PRfect Greens with valuable insight that other PR firms are unable to offer.  Additionally, PRfect Greens prides themselves on offering unmatched flexibility which will allow PRfect Greens to seamlessly meet any need a client may have.

PRfect Greens is a partnership of two industry professionals with years of experience and insight.  PRfect Greens will leverage their skills, experience, and innovative approach to reach profitability by month 10, generating noteworthy revenues by year three.

1.1 Mission

PRfect Greens’ mission is to provide the customer the highest quality of environmental PR consultancy.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

1.2 Keys to Success

The keys to success are:

• Attention to detail.
• Thinking outside the box.
• Professionalism.
• Results.

1.3 Objectives

The objectives for the first three years include:

1. To create a start-up company whose primary goal is to exceed customer’s expectations.
2. To increase the number of clients served by at least 20% per year through superior performance and referrals.
3. To develop a sustainable business that is able to survive off its own cash flow.