PROSPECTS AND CHALLENGES OF FRANCHISING PHARMACIES IN GHANA: 

PROSPECTS AND CHALLENGES OF FRANCHISING PHARMACIES IN GHANA: 

ABSTRACT
Franchising is an agreement between two legally independent parties that gives one party the
right to market a product or service using the trademark of another. Franchising as an entry
mode for businesses seeking to expand their operations is fast gaining grounds in developing
countries. The main objective of the study was to find out the prospects and challenges of
franchising pharmacies in Ghana using pharmaceutical wholesalers and retailers in the Brong
Ahafo region as case study. Forty (40) questionnaires were administered to forty selected
pharmacies in the region. Statistical Package for Social Sciences (SPSS) was used for the
analysis. From the research it was observed that difficulty in getting access to capital was a
major problem hampering the expansion of pharmacies in the region. This reason cuts across
from the setting up a new facility to threatening its survival. The research found that the
franchising strategy that can be considered include assessing the financial position of
potential franchisees, and a strategy geared at enhancing survival and success rate of
franchised pharmacies. It came to light that majority of respondents would want to adopt
franchising as a business strategy; however there is the need to increase their knowledge
about the system. The research was able to synthesize potential problems that will affect
franchising. It came to light that getting a pharmacist to register a new facility was crucial,
since without them no approval can be given for the operation of a new facility by the
pharmacy council. The legal issues about the franchise system and the financial risk that may
be involved were identified as potential problems. The study therefore recommended to
financial institutions in the region to readily extend credit to pharmacies, the need to increase
awareness about franchising as a business strategy and the posting of more pharmacists to the
region.

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

PROSPECTS AND CHALLENGES OF FRANCHISING PHARMACIES IN GHANA: 

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