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THE IMPACT OF STRATEGIC MANAGEMENT ON MERGERS AND ACQUISITIONS IN A DEVELOPING ECONOMY: A CASE STUDY OF NESTLE AND LEVER BROTHERS PLC.
ABSTRACT
This research work examined the impact of strategic management as a tool
of achieving an effective and efficient merger and acquisition. The companies are
established by their owners as an investment centre to generate return on their
investment through their growth strategies. i.e. a combination of two companies
into one larger company, which aims at minimizing cost, and at the same time
maximizing profit and wealth of the shareholders of the company.
Regrettably, not only have most of these companies failed to achieve these
laudable objectives, but also some of them had disappeared from business of
economic environment after their merges and acquisitions.
Several reasons have been adduced for the abysmal performance of some of these
companies. Prominent among these had been the inability by those at the helm of
affairs i.e. management to recognize the impact/role of strategic management and
apply same to the operations of their companies.
To carry out this research, both primary and secondary data were extensively
collected, secondary data were extensively used. Copies of questionnaires were
administered to the respondents of Nestle and Liver Brothers Plc under study. Data
collected were analyzed by the use of tables, simple percentages amid chi-square.
Findings were made in the course of the study, prominent among them included.
That, strategic management played a very important role in the success, growth
and survival of the companies, particularly where mergers are concerned.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
THE IMPACT OF STRATEGIC MANAGEMENT ON MERGERS AND ACQUISITIONS IN A DEVELOPING ECONOMY: A CASE STUDY OF NESTLE AND LEVER BROTHERS PLC.
