MARKETING OF PUBLIC SCHOOLS IN NIGERIA FOR PUBLIC CONFIDENCE AND ACCEPTABILITY

MARKETING OF PUBLIC SCHOOLS IN NIGERIA FOR PUBLIC CONFIDENCE AND ACCEPTABILITY

Abstract

From the recorded history, marketing activities have traditionally been limited to goods producing industries. Services firms typically lag behind manufacturing firms in their use of marketing in view of the fact that marketing as a discipline developed initially in connection with selling physical products. The physical product focus, therefore, caused people to overlook the many other types of entities such as public schools that are marketed. The major objective of this thesis was to examine thoroughly whether public schools in Nigeria employ marketing activities in rendering their services to the public and also to determine whether public schools offer quality services to the public and consequently reap the gains accruing from quality service offerings. In order to facilitate the research work, data were collected from both primary and secondary sources. Personal interviews were also employed as an additional source of information as well as personal observation. The study was conducted in five major chapters. Chapter one considered the introduction aspect of the study. Related literatures were reviewed in chapter two, chapter three states the methodology of the study, while chapter four shows the presentation and analysis of data, chapter five gave the summary and conclusion of the study after which appropriate recommendations were given.

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

MARKETING OF PUBLIC SCHOOLS IN NIGERIA FOR PUBLIC CONFIDENCE AND ACCEPTABILITY

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