THE ROLE OF MARKETING IN AGRICULTURE: A CASE STUDY OF ANNUR NIGERIA LIMITED, ZARIA

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THE ROLE OF MARKETING IN AGRICULTURE: A CASE STUDY OF ANNUR NIGERIA LIMITED, ZARIA

ABSTRACT

This is a study of the role marketing plays in Agriculture. Attempt is made to ascertain the role marketing plays in agricultural programme- Particularly, in the areas o-f production, pricing, promotion and distribution. The major problem of farming in Nigeria is the aquisition of land duts to land tenure system whereby the land is fragmented. Also problem of political, and administrative, social, economic, geographic and acquision of agricultural inputs. Based on the literature, the study of the role of marketing in agriculture, in particularly Annur Nigeria Limited, was undertaken as to have an insight on how they fomulate their policies as regards product, pricing, promotion and distribution. Major findings o-f the research are that the company does whatever the Managing Director decides to do. They produce what he wants, he fix the price that is appropriate to him depending on the market price, no promotional activities was carried out and they did not distribute the products. Whoever comes to buy should arrange for transportation of the products. The recommendations contributed in this study cover the areas of product, pricing, promotion and distribution. The study concluded that the marketing aspect of the agricultural programme should be improved, to enable it play its important role in making the programme a resounding success.

 

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

THE ROLE OF MARKETING IN AGRICULTURE: A CASE STUDY OF ANNUR NIGERIA LIMITED, ZARIA

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