ASSESSMENT OF GRAPHIC DESIGN CURRICULAR OF NIGERIAN UNIVERSITIES IN RELATION TO DIGITAL CHALLENGES FACED BY FRESH GRADUATES IN THE PRINTING INDUSTRY

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ASSESSMENT OF GRAPHIC DESIGN CURRICULAR OF NIGERIAN UNIVERSITIES IN RELATION TO DIGITAL CHALLENGES FACED BY FRESH GRADUATES IN THE PRINTING INDUSTRY

Abstract

The aim of this study is to assess the curriculum content used in teaching graphic design in the Nigerian universities in comparison with the knowledge/skills needed in the printing industry toward developing a curriculum model that will be used for teaching undergraduate graphic design programmes. In view of the aim, the following objectives were developed: 1. Determine the extent to which teaching qualification and experience are relevant to the implementation of digital graphic design curriculum in the selected universities in Nigeria. 2. Examine the graphic design curriculum content used for implementation of teaching graphic design programme in Nigerian universities. 3. Identify the type of digital printing equipment desirable for practical demonstration in teaching graphic design programme of universities in Nigeria. 4. Determine the extent of digital graphic design curriculum content captured in the curricular of undergraduate programme of universities in Nigeria. 5. Develop a digital graphic design instructional model for the Nigerian universities offering graphic design that will complement with the current practice in the printing industry. The objectives of the study were converted to research questions thus as follows; 1. Are the teaching qualification and experience relevant to the implementation of digital graphic design curriculum in the universities in Nigeria? 2. What is the digital graphic design curriculum content used for the implementation of teaching graphic design programmes in universities in Nigeria? 3. What are the equipment desirable for practical demonstration in teaching graphic design programme for universities in Nigeria? 4. Determine the extent of digital graphic design curriculum content captured in the curricular of undergraduate programmes of universities in Nigeria. 5. What is the befitting digital graphic design curriculum model for the universities in Nigeria offering graphic design programme that will complement the current practice in the graphic communication industry? Two Null hypotheses were drawn from the problem, aim and objectives of the study. HO1 there is no significant difference between the digital graphic design skills needed in the printing industry and the curricular content of undergraduate programme of graphic design in the universities in Nigeria. Ho2 There is no significance difference between the digital graphic design equipment acquired for practical demonstration at the universities in Nigeria and the digital graphic design equipment used at the printing industry. The significance of the study are numerous among which is that the study will assist stakeholders in design education to assess the human and material resources available in graphic design programmes in Nigerian universities to determine what is adequate and what is not. The scope of the study was focused on seeking digital skills/knowledge to face challenges face by fresh graduates in the printing industries. Only graphic design lecturers and professionals working in the printing industries were used as population. The study used a survey research method in which opinion from university-level graphic design lecturers and graphic design professionals were collected. There are 40 federal universities in Nigeria where purposive sample was used to draw six universities. But for the graphic design lecturers, the whole population was taken which involved 25 lecturers. As for the industries the population was 177 and a random sample used 13% of the total population which comprised 25 printing establishments. The area of study for this research work is the entire Nigerian geographical location. This study uses two set of closed ended questionnaire as the research instrument for the data collection. A 5-point closed-ended Likert scale type of instrument was used for the study. The instrument for this study was validated by subject expert for necessary observation, correction and suggestions. One questionnaire addressed the graphic design lecturers in the universities. The other questionnaire addressed the graphic design professionals in the industry. Reliability test of instrument was also conducted to check the level of agreement between raters. A pilot test was then conducted to ensure that the information expected from the study is acquirable. The result obtained from the pilot demonstrated a positive outcome. By implication the expected information for the study was acquired therefore the researcher went ahead to field work for the data collection. The finding of the study discovered that the graphic design lecturers were more proficient in digital television/animation graphics more than digital graphics design in the printing area. The result further indicates that majority of equipment used in the printing industry in Nigeria were not available in the universities in Nigeria. The research findings revealed that there is a significant difference between the skills taught at the universities in Nigeria and the skills needed in the printing industry. The study further indicates that graphic design students graduated without adequate digital knowledge/skill. The research findings concludes that the digital graphic design knowledge/skills taught at the university are not adequate compared with what is needed in the printing industry. The study further discovered that graphic design students who graduated without correct digital graphic design knowledge/skill are not likely going to be relevant in the printing industry in the near future. The study recommends that graphic design lecturers in the selected universities should develop interest to be proficient in digital printing graphics design to keep abreast of the state of the art in graphic design. Universities, industries and all stakeholders should ensure that students dedicate their time to obtain the satisfactory skills needed during the period allocated for industrial training. The study further recommends that contemporary equipment, tools and software used in the graphic communication industry should be provided in the departments adequately for practical demonstrations. The study suggests for onward research in the area of technological advancement in graphic design with reference to printing to reevaluate the findings of this research in the next four years.

TABLE OF CONTENT

Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi

CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10

CHAPTER TWO

LITERATURE REVIEW – – – – – – -11

CHAPTER THREE

Research methodology – – – – – – -39
Design of study – – – – – – – -40

CHAPTER FOUR

Presentation, analysis and interpretation of data – -48

CHAPTER FIVE

Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69

ASSESSMENT OF GRAPHIC DESIGN CURRICULAR OF NIGERIAN UNIVERSITIES IN RELATION TO DIGITAL CHALLENGES FACED BY FRESH GRADUATES IN THE PRINTING INDUSTRY

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