RISE OF FUEL CELLS IN THE AUTO SECTOR (TOYOTA)

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RISE OF FUEL CELLS IN THE AUTO SECTOR (TOYOTA)

Abstract

Introduction: This paper emphasizes on the background of the advent of hydrogen-powered fuel cell technology and its application in the automobile industry. Additionally, a brief insight into Toyota Inc. along with the aim and objectives of the research has been presented. This research aims to evaluate the major factors responsible for the increase in the use of fuel cells in Toyota motors. The objectives included investigating the importance of fuel cells in automobiles as well as the advantages and disadvantages associated with fuel cell usage. The rationale, purpose, and significance of the paper have been presented along with the Scope and target audience for the paper.

Literature review: Existing literature on the importance of fuel cells in automobiles and the enhanced use of fuel cells and factors responsible for the same have been evaluated critically. Furthermore, the advantages and disadvantages associated with fuel cell usage and the rise of fuel cells in Toyota motors have been studied. Moreover, the gaps in literature have been identified and a conceptual framework has been presented.

Methodology: The methodology used for undertaking this research includes the use of a positivist philosophy, an abductive approach, and a descriptive design. A mixed methodology for the research, gathering and analyzing quantitative as well as qualitative data has been deployed. The data has been chiefly collected from primary sources through carrying out surveys and interviews with the managers of Toyota and Honda to gain insight into their perspectives for applying hydrogen fuel cell technology to the automobiles manufactured. Moreover, close-ended and open-ended questionnaires have been prepared for the survey and interviews respectively. Additionally, a probability sampling method has been implemented for the selection of the sample size for the survey, which was determined to be 84. On the contrary, non-probability sampling techniques, namely purposive sampling has been used for collecting qualitative data, with a sample size of 2.  RISE OF FUEL CELLS IN THE AUTO SECTOR (TOYOTA)

Results, Analysis & Interpretation of Data: It has been evident that most people are somewhat aware of the concept behind fuel cells and a few of their applications. However, despite the technology being environment-friendly and highly fuel-efficient, participants said they would consider their options since this technology is not quite cost-efficient. The responses from the managers discussed the application of certain strategies to reduce the price to help the adoption of these automobiles.

Conclusion and recommendation: This chapter summarises the major findings and interpretations related to it. Additionally, relevant suggestions/ recommendations are made. The limitations experienced along with the future scope of the research have been discussed. Lastly, the overall research has been linked to the initially proposed objectives of the research.

RISE OF FUEL CELLS IN THE AUTO SECTOR (TOYOTA)

 

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