Tag: ADVERTISING

THE ROLE OF COMMERCIAL LAW IN REGULATING ADVERTISING AND MARKETING PRACTICES. Abstract: This abstract provides an overview of the role of commercial law in regulating advertising and marketing practices. …

Exploring Dynamic Project Topics for Mass Communication Students Introduction: Mass communication is a field that encompasses various aspects of media, journalism, and communication studies. As a mass communication student, …

A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Producing for sales and …

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt …

THE IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON ADVERTISING   CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Advertising as a concept, can be defined as a form of …

AUDIENCE PERCEPTION OF FEMALE MODELS IN ADVERTISING MESSAGES (A STUDY OF ALWAYS ULTRA COMMERCIALS) IN ENUGU METROPOLIS TABLE CONTENTS Title Page———i Certification——–ii Dedication———iii Acknowledgement——-iv Abstract ———vi Table of Content——–vii   Chapter One …

THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING: (A CASE STUDY OF VITAFOAM IN NIGERIA) CHAPTER ONE INTRODUCTION 1.2.      BACKGROUND OF THE STUDY Advertising as a concept, can be defined as …

THE IMPACT OF ADVERTISING ON SALES PERFORMANCE IN THE SOFT DRINK INDUSTRY CHAPTER ONE INTRODUCTION 1.1       Background to the study The role of sales promotion in the form of …

DESIGN OF IMPLEMENTATION ADVERTISING AGENCY (A CASE STUDY OF COCA COLA COMPANY OWERRI). TABLE OF CONTENT Title Page———i Certification——–ii Dedication———iii Acknowledgement——-iv Abstract ———vi Table of Content——–vii Chapter One 1.0 Introduction ——-1 1.1. Statement …

IMPACT OF ADVERTISING ON THE SERVICES OF FAST FOOD INDUSTRY (A CASE STUDY OF MR. BIGGS ENUGU) Title Page———i Certification——–ii Dedication———iii Acknowledgement——-iv Abstract ———vi Table of Content——–vii Chapter One 1.0 Introduction ——-1 1.1 Statement of Problem——4 …

THE EFFECT OF ADVERTISEMENT ON CONSUMER PREFERENCE AND BEHAVIOUR CHAPTER I INTRODUCTION The advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes, and buying behaviour. …

IMPACT OF TELEVISION ADVERTING ON CHILDREN (A case study of Nestle products) TABLE OF CONTENTS CHAPTER ONE 1.0       Introduction 1.1             Background of the Study 1.2             Statement of the Problem 1.3             Purpose of …

This Research Work is on The Roles Of Public Relations In An Organization (A Case Study Of Mobile Oil Nigeria) ABSTRACT This work is conscientiously aimed at looking into …

This Research Work is on The Impact Of Public Relations In Enhancing Harmony In Higher Institutions (A Case Study Of Obafemi Awolowo University Ile-Ife) Title Page Certification/Declaration Approval Page …

This Research Work is on Perception Of University Undergraduates On The Effectiveness Of Social Media In Gubernatorial Elections In Kwara State Abstract The study basically examined the Perception of …

This Research Work is on Social Media Advertising And Its Influence On Audience Preference Of Similar Product (A Study Of Cadbury And Nestle) Title Page Certification/Declaration Approval Page Dedication …

This Research Work is on The Impact Of ICT On Advertising Practice In Nigeria: An Evaluation Of Globacom Products CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising …