Tag: Brand image

SALES PROMOTION AS A TOOL FOR IMPROVING CUSTOMER-BASED BRAND EQUITY IN KANO METROPOLIS

Format: Ms Word, Ms Word  |  Pages: 60 |  Price: ₦5,000 |  Chapters: 1-5
SALES PROMOTION AS A TOOL FOR IMPROVING CUSTOMER-BASED BRAND EQUITY IN KANO METROPOLIS Abstract: Sales promotion plays a vital role in enhancing customer-based brand equity by influencing customer perceptions, …