Tag: capital goods

effectiveness of personal selling in the marketing of capital goods(a case study of anambra motor manufacturing company anammco)

Format: Ms Word  |  Pages: 76 |  Price: ₦3000 |  Chapters: 1-5
EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS(A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY ANAMMCO) ABSTRACT This study focused on the effectiveness of personal selling in …