Tag: changing consumer

evaluation of the effectiveness of advertising in changing consumer behaviour(a case study of first bank of nigeria okpara avenue century ii advert campaign)

Format: Ms Word  |  Pages: 78 |  Price: ₦3000 |  Chapters: 1-5
EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT CAMPAIGN) ABSTRACT This project work was an …