evaluation of the effectiveness of advertising in changing consumer behaviour(a case study of first bank of nigeria okpara avenue century ii advert campaign)
Format: Ms Word, Ms Word | Pages: 78 | Price: ₦3000 | Chapters: 1-5
EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR(A CASE STUDY OF FIRST BANK OF NIGERIA OKPARA AVENUE CENTURY II ADVERT CAMPAIGN) ABSTRACT This project work was an …