Tag: cosmetics

INFLUENCE OF PACKAGING ON CONSUMER CHOICE OF BEAUTY PRODUCTS: A STUDY OF MARYKAY, SLEEK AND BLACK OPAL COSMETICS Abstract The struggle for supremacy in brand positioning using packaging has …

EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF COSMETICS(A CASE STUDY OF BIANCA COSMETICS ENUGU) ABSTRACT This research work is centered on the effectiveness of personal selling in the …