Tag: Measuring And Managing Brand Equity

Strategic Brand Management: Building, Measuring And Managing Brand Equity

Format: Ms Word  |  Pages: 65 |  Price: ₦3000 |  Chapters: 1-5
STRATEGIC  BRAND  MANAGEMENT:  BUILDING,  MEASURING  AND MANAGING BRAND EQUITY TABLE OF CONTENTS Abstract Table of Contents CHAPTER ONE 1.0    Introduction 1.1        Background of the study 1.2        Statement of problem 1.3        Objective of …