Tag: sales promotion

SALES PROMOTION AS A TOOL FOR IMPROVING CUSTOMER-BASED BRAND EQUITY IN KANO METROPOLIS

Format: Ms Word, Ms Word  |  Pages: 60 |  Price: ₦5,000 |  Chapters: 1-5
SALES PROMOTION AS A TOOL FOR IMPROVING CUSTOMER-BASED BRAND EQUITY IN KANO METROPOLIS Abstract: Sales promotion plays a vital role in enhancing customer-based brand equity by influencing customer perceptions, …

Impact of rapid increasing sales promotion activity on the sale of consumer goods in Nigeria [a case study of Nigeria bottling company plc enugu]

Format: Ms Word, Ms Word  |  Pages: 77 |  Price: ₦5000 |  Chapters: 1-5
IMPACT OF RAPID INCREASING SALES PROMOTION ACTIVITIES ON THE SALE OF CONSUMER GOODS IN NIGERIA(A Case Study Of Nigeria Bottling Company Plc Enugu) ABSTRACT This research on the impact …