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THE EFFECT OF BRANDING ON CONSUMER PRODUCT MARKETING
The effect of branding on consumer production marketing
Title Page
Approval Page
Dedication
Acknowledgments
Abstract
Table of Contents
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective/ Purpose of the study
1.4 Research questions
1.5 Research hypothesis
1.6 Significance of the study
1.7 Scope of the study
1.8 Limitations of the study
1.9 Definitions of terms
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 Introduction
2.2 Conceptual framework
2.3 Theoretical framework
2.4 Empirical framework
2.5 Researcher’s position
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research design
3.3 Sources of data
3.4 Population and sample size determination
3.5 Sampling techniques
3.6 Instruments of data collection
3.7 Validity and reliability of measuring instrument
3.8 Method of data analysis
CHAPTER FOUR
4.0 DATA PRESENTATION AND ANALYSIS
4.1 Presentation of data
4.2 Analysis of data
4.3 Test of hypothesis
4.4 Interpretation of result(s)
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS,CONCLUSION AND RECOMMENDATIONS
5.1 Introduction
5.2 Summary of findings
5.3 Conclusion
5.4 Recommendations
Bibliography
Appendices