Category: PROJECT MANAGEMENT PROJECT TOPICS AND MATERIALS

CUSTOMER SEGMENTATION BASED ON PURCHASE PATTERNS USING CLUSTERING ALGORITHMS. Abstract: Customer segmentation plays a crucial role in understanding and targeting diverse consumer groups for effective marketing strategies. This abstract …

SENTIMENT ANALYSIS OF SOCIAL MEDIA DATA FOR BRAND PERCEPTION ANALYSIS. Abstract: In the digital age, social media platforms have become pivotal in shaping brand perception and consumer sentiment. Understanding …

THE INFLUENCE OF PACKAGING DESIGN ON CONSUMER BUYING BEHAVIOR. Abstract: The influence of packaging design on consumer buying behavior has long been recognized as a critical factor in marketing …

BRAND POSITIONING STRATEGIES: A COMPARATIVE ANALYSIS OF SUCCESSFUL BRANDS. Abstract: Brand positioning plays a crucial role in the success and competitiveness of businesses in today’s dynamic marketplace. This abstract …

THE EFFECTIVENESS OF EXPERIENTIAL MARKETING IN CREATING BRAND ENGAGEMENT. Abstract: In today’s highly competitive business landscape, organizations are continuously seeking innovative marketing strategies to captivate and engage consumers. Experiential …

CROSS-CULTURAL MARKETING: CHALLENGES AND STRATEGIES FOR INTERNATIONAL MARKETS. Abstract: In today's globalized business landscape, companies are increasingly venturing into international markets to expand their customer base and maximize growth …

THE ROLE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN ENHANCING CUSTOMER LOYALTY. Abstract: In today’s competitive business landscape, maintaining customer loyalty has become increasingly crucial for organizations seeking sustainable growth …

INFLUENCER MARKETING: ASSESSING ITS EFFECTIVENESS ON BRAND PERCEPTION. Abstract: In recent years, influencer marketing has emerged as a prominent strategy for brand promotion and engagement in the digital era. …

THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR. Abstract: Social media has revolutionized the way businesses engage with consumers, offering unprecedented opportunities for marketing and communication. This abstract …

IMPLEMENTING TOTAL QUALITY MANAGEMENT (TQM) PRINCIPLES IN PRODUCTION PROCESSES. Abstract: This abstract provides a concise overview of the implementation of Total Quality Management (TQM) principles in production processes. TQM …

ANALYZING THE ROLE OF PROJECT GOVERNANCE IN LARGE-SCALE INFRASTRUCTURE DEVELOPMENT: A CASE STUDY OF THE LAGOS-IBADAN EXPRESSWAY PROJECT. Chapter 1: Introduction 1.1 Introduction Large-scale infrastructure projects are critical for …

EXAMINING THE APPLICATION OF EARNED VALUE MANAGEMENT IN OIL AND GAS PROJECTS: A CASE STUDY OF A DRILLING PROJECT IN THE NIGER DELTA, NIGERIA. Chapter 1: Introduction 1.1 Background …

ASSESSING THE INTEGRATION OF SUSTAINABILITY PRACTICES IN CONSTRUCTION PROJECTS: A CASE STUDY OF A GREEN BUILDING PROJECT IN LAGOS, NIGERIA. Chapter 1: Introduction 1.1 Introduction This chapter provides an …

ANALYZING THE ROLE OF CHANGE MANAGEMENT IN SUCCESSFUL ERP IMPLEMENTATION: A CASE STUDY OF A MANUFACTURING COMPANY IN KADUNA, NIGERIA 1.1 Introduction The implementation of Enterprise Resource Planning (ERP) …

From Agile to Waterfall: Exploring Dissertation Topics in Project Management Methodologies Project management methodologies are essential frameworks that guide project managers in the successful completion of projects. These methodologies …

The Role of Emotional Intelligence in Project Management Abstract Emotional Intelligence (EI) is the capability to understand and manage not only your own emotions but also those of the people …

INVESTIGATION INTO THE CURRENT DAY COST MANAGEMENT SYSTEM IN RELATION TO EFFECTIVE PROJECT DELIVERY IN NIGERIA   Title Page———i Certification——–ii Dedication———iii Acknowledgement——-iv Abstract ———vi Table of Content——–vii   Chapter One 1.0 Introduction ——-1 1.1 Statement of …