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AN ASSESSMENT OF THE COMMUNICATION APPROACHES OF I-CARE WOMEN EMPOWERMENT PROGRAMME IN KADUNA STATE
Abstract:
The absence of participatory communication approaches in empowerment interventions over the years has manifested in the exclusion of women in development process raising the question of sustainability. Against this backdrop, the imperative is to interrogate the extent of the adoption of participatory communication components and approaches by I-Care within the MDG three (3) framework. This study, therefore, was aimed at assessing the communication approaches used in I-Care development activities in Kaduna State in order to establish the extent and impact of women participation in the economic empowerment schemes of the organisation. The research postulated two null hypotheses and was tested using a model specification through an Ordinary Lead Square (OLS) regression analysis at 0.05 level of confidence. The Theory of Participatory Development Communication was used as the theoretical framework for this research. The study made use of both the quantitative and qualitative research. From the results of the data gathered and analysed so far, it was discovered that I-Care made use of participatory communication approaches which allowed women participation significantly in the delivery of the economic intervention in their communities. The test of significance of the hypotheses revealed p-values of 0.000 < 0.05 for the two null hypotheses. Based on the results, the null hypotheses were rejected, and alternate hypotheses were stated. The research concludes that women inclusion in the process of development which is crucialwould lead to their socio-economic empowerment is very important. Therefore, it recommended that there is need for I-Care to reinforce this form of participatory communication approaches by creating a link first with the women in order to bring about effective monitoring and evaluation of the programme and secondly with other development agencies so as to obtain more funding that could lead to the consolidation and sustainability of the programme.
AN ASSESSMENT OF THE COMMUNICATION APPROACHES OF I-CARE WOMEN EMPOWERMENT PROGRAMME IN KADUNA STATE
