Executive Summary

The Metolius Agency is a Eugene, Ore. based graphic design and visual communications firm.  Metolius will be concentrating on corporate identity of established companies.  The targeted customer is a small- to medium-size company that has been established for five to 15 years.  The company has done well with the business so far, but they are in need of a new corporate identity to allow them to move to the next level.

Metolius will operate out of a small office in the downtown area.  For months one through seven, Kiev Lartiste will be the sole employee.  By month seven, Kiev will be hiring an assistant to help with design work as well as administrative details.

Metolius will offer companies a fresh perspective regarding corporate identity and visual communication.  Kiev has a unique background where he has business skills and creative skills.  Most firms come solely from creative backgrounds.  While this is useful for the crafting of logos and other devices of visual communication, it lacks the intuitive business mindset that Kiev brings to the firm.  This competitive edge allows Kiev to bring both an aesthetic design focus as well as a practical, quantitative mindset that adds value to the service offerings by creating solutions that have both creative elements combined with rational, business ideas.  This is useful since the clients are more business oriented.

Metolius will grow their customer base by providing clients with well-priced projects due to reasonably low overhead, creative, practical designs that add more value than competing graphical art firms, and superior customer attention.  The Metolius Agency will reach profitability by month nine and generate $27,347 in profits by year three.

1.1 Objectives

The objectives for the first three years of operation include:

1. To develop a start-up graphics agency that will grow to profitability within year two.
2. To create a company whose primary goal is to exceed customer’s expectations.
3. To create a firm that provides the target customers with valuable services and provides the owner with a flexible, creative, fun, and profitable business opportunity.

1.2 Mission

The Metolius Agency’s mission is to provide the customer with creative and practical graphic design work and visual communication services.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

1.3 Keys to Success

The keys to success are:

• Professionalism
• Creativity
• Practical insight
• Enjoyment of the experience